Responsibilities

• Responsible for the sector’s brand positioning and promotional strategies
• Develop annual marketing plan, in support of the sector business plan, and execute on it in collaboration with Marketing FST and Corporate Marketing partners
• Lead awards strategy for the sector, including identifying important programs, and coordinating with the team to complete award submissions and related presentations
• Lead photography strategy for the sector, including identifying high value projects, and coordinating with the practice and the Marketing FST team to secure photography assets
• Responsible for sector representation on Stantec.com, including quarterly review and regular refresh of material
• Create sector-specific marketing collateral to help sell our team and services, including but not limited to capability brochures, look books, PowerPoint decks – with all materials made available on our internal network for easy distribution and sharing
• Provide sector marketing strategy for targeted publications, social media, digital campaigns, thought leadership, webinars, paid and organic ads, promotional material, etc., working closely with Marketing FST and Corporate Marketing partners
• Lead tradeshow/conference presence and marketing strategy for the sector
• Partner with Public Relations to elevate the sector and Stantec brand through external communications
• Partner with Corporate Communications to create sector-specific communications to be shared via our intranet and other internal resources as needed
• Collaborate with Buildings Digital Practice to represent the sector on the Buildings Information Center (BIC)
• Promote the consistent use of Stantec MCPR tools – i.e. SMKC, Pipeline, etc., regularly contributing and updating sector-specific materials and content
• Contribute to sector-related video initiatives
• Evaluates client survey feedback and incorporates insights into ongoing marketing/positioning activities.
• Track market trends, conduct competitor analysis, and disseminate insights for business development strategies, in partnership with our Market Research partners.
• Supports pursuit decision-making, including Go/No Go processes, and contributing to win strategies for high value opportunities, in partnership with the Pursuits team
• Supports client engagement strategies, tracking key client pursuits, and targeting “must-win” projects, in partnership with the Pursuits team
• Supports Pipeline data integrity, tracking, and reporting
• Work in partnership with the Pursuits team to ensure sector key clients are represented and appropriately staffed (Account Manager, Sponsor, and Marketing Support) through our Account Management program
• Participates in firmwide and multi-sector initiatives beyond marketing and business development – i.e. branding and promotional campaigns