Responsibilities

• Capture, edit, and publish lo-fi video and photo content across multiple social platforms
• Engage daily with the Rare Beauty TikTok community in both English and Spanish
• Research trends, cultural moments (including Latina/o/e culture), and competitive landscape to inform content strategy
• Support content calendars and campaign rollouts across social and digital channels
• Write engaging social copy and captions that reflect the brand voice and drive engagement
• Assist with Social Shoot high-quality photo/video production, including creative briefs, mood boards, shot lists, and post-production
• Brainstorm and pitch viral or trend-driven content ideas aligned with brand goals
• Support Latina/o/e cultural campaigns through ideation and executing through on-set assistance, partner coordination, and post-production
• Collaborate with cross-functional teams on marketing initiatives where needed
• Capture and finalize content quickly at events, shoots, and activations for real-time posting
• Help build an evergreen content library for core products
• Analyze top-performing posts and implement insights in real-time for optimization
• Assist with monthly social reporting
• Coordinate and send-out product shipments to freelance photographers and videographers
• Serve as point of contact for social team content tools and equipment
• Other duties as assigned

Requirements

• Creative, innovative personality that is always thinking outside of the box
• Quick and strategic video and photo editing
• Experience with bilingual (Spanish and English) community management, customer service and social engagement is a plus
• Strong ability to craft culturally relevant content and adapt marketing messaging for diverse Latino demographics
• In-depth knowledge of Latina/o/e cultural nuances and consumer trends
• Fluency in Spanish and ability to translate cultural contexts for marketing materials
• Highly organized with strong time management skills and the ability to handle multiple priorities
• Thrives in a fast-paced environment and responds to shifting workloads with a positive, solutions-oriented attitude
• 24-7 pulse on all things Gen-Z and is well-versed on the latest trends and platforms
• Entrepreneurial, “roll up your sleeves” attitude
• Must be available to be in-office in El Segundo 3 days per week, typically M,W,TH and available on one-off event days (over the weekend or during the week)