Search Media Manager - PPC - AI Ads - Search (Part-Time w/ Day One Health Benefits)
San Francisco, CA (Hybrid)
Posted 15 hrs ago
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Job Summary
Own Google Ads and LSA portfolios across locations and practice areas, building and optimizing campaigns, forecasting budgets, and presenting results to clients while exploring emerging platforms and maintaining rigorous documentation.
- Lead quality analysis and conversion tracking ownership
- Client-facing performance reviews and strategic recommendations
Job Description
Responsibilities
- Manage Google Ads and LSA accounts in multiple locations and practice areas — daily optimization, bid strategy, budget pacing
- Build new campaigns from scratch: keyword research, ad copy, extensions, conversion tracking
- Limited social media ad management — Meta and YouTube campaigns for mass tort and practice-area work
- Build on emerging ad platforms as they open up, including OpenAI Ads and Apple for Business
- Analyze lead quality, monitor lead to case signup conversions for lead scoring and optimization training; work with clients on LSA lead disputes
- Forecast and reconcile monthly ad budgets
- Join client calls to present performance and defend recommendations
- Document account structures, campaign logic, and optimization decisions
- Spec landing pages and forms for campaigns
- Integrations with supporting platforms for call tracking, conversion tracking, and working with custom internal processes within larger firms.
Requirements
- 4+ years managing paid search, with real Google Ads depth — not a generalist who has touched it
- Hands-on Local Services Ads experience, including lead disputes and profile optimization
- Experience with lead scoring, lead quality analysis, and conversion tracking setup
- Curiosity about emerging ad platforms and a willingness to be early on a channel
- A real appetite for learning new tools. This is non-negotiable for us. You'll be working inside proprietary software that changes month to month, and we need someone who finds that energizing rather than annoying
- Comfortable presenting to clients and holding a position under pushback
- Meticulous with budgets, documentation, and tracking setup
- Self-directed.
- Google Ads certification preferred
Preferred
- Legal, home services, healthcare, or other high-CPC lead-gen experience is a strong plus
Benefits
- Health insurance from day one, with the company covering 50% of medical premiums
- 100% company-paid dental, vision, and disability coverage
- 401(k) with company match
- Student loan repayment up to $2,625 per year
- 10 days PTO in your first year, plus federal holidays and special company holidays
- In-office and remote work, with commuter reimbursement
- All equipment provided
- Office snacks, nitro cold brew and kombucha on tap
- 401(k), Student Loan Repayment, and PTO have waiting periods.
Custom Legal Marketing
Your law firm is different. It has different goals. A different history and different challenges. We know how to help you achieve your goals and face the challenges in your industry. Adviatech started Custom Legal Marketing as the culmination of everything we have learned.Custom Legal Marketing is the first-class cabin of the marketing industry. We believe in personal meetings. Dedicated account managers. We are not afraid to commit to just one law firm in a practice area in each city we serve. If you demand a meeting with your entire marketing team, everyone from creative to content development to data entry will be in your conference room, ready to answer your questions. Because we are on your team. All of us.The Custom Legal Marketing brand is new. The performance tracking center (CLM Lounge) is new. But Adviatech and the team behind Custom Legal Marketing is not. We are a solid, profitable company ready to deliver a better, more effective online marketing experience. We are ready to deliver more clients. We are ready to build a custom relationship with your firm. Because custom always feels better.
