Responsibilities

• Manage and maintain all Google Business Profile and Apple Business Connect listings across multiple locations and directories
• Update listing information including business hours, holiday hours, categories, attributes, services, descriptions, and photos
• Ensure NAP consistency across all listings, citations, and platforms
• Monitor and optimize local search rankings, visibility, and customer engagement metrics
• Oversee review monitoring and response workflows across Google Business Profile and Apple Business Connect
• Identify and escalate fake, duplicate, policy-violating reviews, and listing issues
• Support local SEO initiatives including schema markup, localized landing pages, and keyword tracking
• Utilize platforms including Marqii, Ahrefs, GA4, Google Search Console, and Google Sheets for reporting and optimization
• Produce weekly, monthly, and quarterly reports on rankings, traffic, impressions, conversions, and revenue attribution
• Analyze performance trends and identify underperforming locations for optimization opportunities

Requirements

• Excellent verbal and written communication skills with a proven ability to write in a journalistic style that is customary for external publications.
• Excellent interpersonal and collaboration skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Proficient with Microsoft Office Suite or related software.
• Excellent organizational, problem-solving, and communication skills.
• Must be at least 21 years of age and able to obtain/maintain a New Jersey cannabis license.
• An associate's degree in Public Relations, Communications, Journalism, Marketing, or a related field is required.

Preferred

• Knowledge in the Cannabis industry and Advertising rules and regulations is a PLUS!