Responsibilities

• Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
• Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
• Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
• Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
• Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
• Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
• Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
• Manage SEM budgets and allocate spending to maximize ROAS
• Available during Peak holiday season to ensure campaign performance
• Conduct testing and other experiments to improve campaign performance and identify best practices

Requirements

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
• Experience in keyword research, ad creation, and landing page optimization.
• Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
• Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
• Proven track record of successful SEM campaign management and achieving business goals.
• Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
• Certification such as Google Ads and Google Analytics are highly desirable.
• Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels.

Benefits

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• Access the full menu of benefits offerings here .