Responsibilities

• Establish and evolve SEM strategies across the Google ecosystem, building full-funnel approaches that connect brand awareness to conversion.
• Architect campaign and ad group structures across Search, AI Max, Shopping, Performance Max, Demand Gen, and YouTube campaigns tailored to each client’s goals.
• Deliver integrated paid search and YouTube campaigns that complement Social, Programmatic, and SEO to drive incrementality.
• Develop branded and non-branded keyword strategies and audience targeting that maximize efficiency and performance.
• Analyze campaign data and identify trends to generate actionable optimizations.
• Present strategy, recommendations, and performance reports to clients on a bi-weekly, monthly, and quarterly cadence — delivered via client-ready PowerPoint and reporting dashboards that turn data into clear decisions.
• Pace and manage SEM budgets to reach allocated monthly spend while maximizing performance.
• Ensure financial and operational accuracy by monitoring pacing, campaign QA, and maintaining clean account hygiene.
• Support the growth and development of the broader SEM team and contribute to a culture of continuous learning across the agency.
• Maintain and build upon Backbone’s relationship with Google’s Premier Partner support team.
• Stay current on platform roadmaps, AI-powered features, and emerging campaign types.