Search Engine Marketing (SEM) Analyst (10173.1023.5)

Needham, MA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own SEM growth and testing across one of the world’s largest paid search programs, coordinating with data scientists and engineers to scale international campaigns.

  • Growth and testing: design and scale A/B tests, optimize bidding and creatives across multiple markets.
  • Platform mastery: manage Google Ads and Bing Ads data with dashboards for performance.
  • Collaboration and impact: work with engineers and data scientists to improve tools, landing pages, and reporting.

Job Description

Responsibilities

  • Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs.
  • Participate in large multinational marketing campaigns.
  • Identify scalable SEM growth opportunities.
  • Analyze marketing data to identify actionable insights.
  • Work collaboratively with data scientists and engineers to improve tools and processes.
  • Improve and optimize landing pages to optimize performance.
  • Stay abreast of the latest developments in SEM.
  • Design, execute, analyze, and scale testing outcomes.
  • Telecommuting permitted 100%.

Requirements

  • Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field (or foreign equivalent) and two (2) years of experience in the job offered or in a SEM Analyst-related occupation.
  • Working as an SEM Analyst for large, complex e-commerce data driven sites.
  • Utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads.
  • Analyzing large amounts of data and producing actionable insight.
  • Working on SEM across multiple international markets and running and interpreting creative and bidding tests, including A/B tests.
  • Demonstrated expertise with Excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting.
Tripadvisor logo

Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following:www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, www.viator.com.* Source: SimilarWeb, unique users de-duplicated monthly, September 2023** Source: Tripadvisor internal log files

Founded in 2000
Needham Heights, Massachusetts, USA

Traffic Signals

Monthly Google Ads Budget
$3.5M

Marketing Team

Median Career Experience
14 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.3B
Last Raise
$160M
Post IPO Equity, 9 months ago

Funding History

  • Jul 2025
    Post IPO Equity • $160M
  • Mar 2025
    Post IPO Debt • $350M
  • Jul 2024
    Post IPO Debt • $500M

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