Search Engine Marketing Associate

New York City, NY (On-site)

$94K/yr – $157K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive the ad channel through budget ownership, performance triage, and cross-functional collaboration to hit scale and efficiency targets.

  • Campaign ownership across platforms: optimize budgets, structure, and feeds to maximize performance.
  • Leadership and alignment: mentor specialists and coordinate with marketing, effectiveness, and site teams for cohesive campaigns.
  • Executive-ready insights: deliver concise performance findings and strategic recommendations to leadership and weekly leadership meetings.

Job Description

Responsibilities

  • Manage large-scale ad budgets and optimizations to meet target goals.
  • Triage performance issues, providing clear and actionable recommendations for improvement, and collaborate with the team to develop performance improvement plans as needed.
  • Ensure availability during peak holiday seasons to monitor and maintain campaign performance.
  • Work with bidding platforms and manage complex account structures, including product feeds, to drive large-scale account performance.
  • Report on campaign performance to senior management, offering insights and recommendations for future campaigns.
  • Build and maintain relationships with platform partners to access new features and opportunities.
  • Provide leadership and mentorship to specialist team members.
  • Collaborate with other marketing teams, such as communications planning, marketing effectiveness, and site merchandisers, to align efforts.
  • Ensure all deliverables are quality-assured and client-ready for internal stakeholders.
  • Attend weekly leadership meetings with site merchants and leadership to present findings and recommendations for optimal performance.

Requirements

  • a bachelor’s degree or equivalent work experience in a related field
  • 4-6 years of experience
  • general understanding of e-commerce and the digital advertising eco-system
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel; occasionally required to move about the workplace and reach with hands and arms; requires close vision
  • Able to work a flexible schedule based on department and company needs

Benefits

  • dynamic, inclusive environment with competitive pay and benefits
  • comprehensive health and wellness coverage and a 401(k) match
  • paid time off and eight paid holidays
  • continuous learning and leadership development
  • Colleague Resource Groups and volunteer opportunities
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
13

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