Responsibilities

• Conduct keyword and prompt research, including mining, segmentation, and mapping.
• Perform competitive and gap analyses to identify opportunities for visibility and growth.
• Execute on-page optimizations (metadata, internal linking, content structure).
• Support content strategy through research, ideation, and ongoing performance insights.
• Pull and synthesize performance data from GA4 and other analytics/SEO tools to develop initial reports.
• Assist with content-side SEO/GEO execution and optimization.
• Work within CMS workflows and apply basic HTML/CSS/JavaScript as needed for light optimization tasks.
• Leverage generative AI tools for research, ideation, prompt development, and content support.
• Collaborate cross-functionally with content, analytics, operations, and other teams to drive cohesive execution.
• Assist with campaign builds and structural setup, including support for large-scale initiatives.

Requirements

• 1-2+ years of experience in Marketing or similar function
• Strong understanding of core SEO best practices (on-page, content optimization, keyword research)
• Experience working with analytics tools such as GA4, Google Search Console, and third-party SEO platforms (e.g., Semrush, Ahrefs, Moz)
• Familiarity with paid search platforms and campaign management fundamentals (Google AdWords, Microsoft Ads, Search Ads 360)
• Strong analytical and problem-solving skills
• Clear, concise verbal and written communication
• Ability to form and communicate a point of view based on data
• Proactive mindset with the ability to identify opportunities and recommend improvements
• Detail-oriented approach to reporting, QA, and campaign hygiene
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Benefits

• Market competitive salary, stock options that you’ll help make worth a lot, 12 paid holidays, flexible PTO, 401K with ezCater match, health/dental/FSA, long-term disability insurance, mental health and family planning resources
• Remote-hybrid work from our Boston office OR your home OR a mixture of both home and office
• A tremendous amount of responsibility and autonomy, wicked awesome co-workers, employee meal program
• Opportunity to contribute to transforming the food for work space