Responsibilities

• Create, capture, and edit high-quality photo and video content for Instagram, TikTok, Facebook, and Google Business Profile.
• Develop engaging reels, stories, educational content, behind-the-scenes content, and promotional campaigns.
• Maintain a consistent luxury brand image and visual identity across all platforms.
• Stay up to date with social media trends and identify opportunities to increase engagement, reach, and bookings.
• Organize content calendars and schedule content in advance.
• Collaborate with staff to capture service transformations and client experiences.
• Develop and execute marketing strategies that drive brand awareness, client acquisition, and retention.
• Assist with promotions, launches, seasonal campaigns, memberships, and special offers.
• Monitor campaign performance and recommend improvements based on results.
• Identify opportunities to grow the business and strengthen the brand presence locally and online.

Requirements

• Experience in marketing, branding, social media management, content creation, or related fields.
• Experience in the beauty, wellness, luxury, hospitality, or fashion industries is strongly preferred.
• Experience with website editing platforms such as Squarespace, Wix, Shopify, WordPress, or similar systems.
• Experience planning events, promotions, or community initiatives.
• Strong photography and videography skills using smartphones or cameras.
• Experience using editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Strong understanding of Instagram, TikTok, Meta Business Suite, and current digital marketing trends.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Creative mindset combined with strong execution skills.

Preferred

• Is passionate about beauty, branding, and storytelling.
• Understands luxury branding and premium customer experiences.
• Can take ideas and turn them into execution.
• Thinks creatively while remaining highly organized.
• Enjoys problem-solving and finding opportunities for growth.
• Wants to make a meaningful impact in a growing business.
• Is excited to grow alongside the brand and become a long-term part of the journey.

Benefits

• Competitive compensation based on experience.
• Performance-based bonuses and incentives.
• Paid Time Off (PTO).
• Employee discounts on salon services and retail products.
• Creative freedom and the opportunity to bring ideas to life.
• Direct collaboration with ownership and involvement in key business decisions.
• A supportive, collaborative, and ambitious team environment.
• The opportunity to help build one of New Jersey's leading luxury beauty brands.