Responsibilities

- Hands-On Content Production (core, not optional): Ideate, shoot, and edit platform-native short-form video and content yourself. On a lean team launching a new brand, the person who can make the thing moves fastest. You'll partner with the creative team where it adds scale, and direct contract video creators — but you set the bar by producing. - Channel Strategy & Execution: Lead day-to-day operations of organic channels (Instagram, TikTok, YouTube, Pinterest). For Outdoorsy, define platform-specific strategies that maximize reach, engagement, and demand. For Ride, stand up the channels themselves — handles (expanding or focusing as needed), pillars, early content, and an audience built from zero. Ensure all content is optimized for GEO/AEO discovery and stays ahead of emerging platform shifts. - Content Calendar & Production: Own end-to-end calendar development, scheduling, and publishing across all platforms and both brands. Lead development of platform-native content (text, image, short-form video, stories), producing scrappily and at speed when the moment calls for it. - Brand Voice: Steward Outdoorsy's established social voice for consistency. For Ride, define and codify the social voice from scratch in partnership with the brand team. - Trend & Competitive Intelligence: Monitor trends and run competitive analysis across relevant landscapes — outdoor/travel and car rental. Translate cultural moments into timely, on-brand activations. - Day-to-Day Engagement: Own the inbound queue across both brands — comments, DMs, mentions, tags — with a response standard that reflects each brand's voice and a clear escalation path for customer-service issues. Use AI-powered tooling to scale without losing voice. - Community as a Focus: Treat community as a depth and retention engine, not just moderation. Build the relationships that turn first-time followers into advocates, and grow awareness + engagement by actively engaging on and off-channels. - Sentiment & Health Monitoring: Track sentiment, conversation volume, and engagement health as ongoing KPIs. Surface emerging themes — good and bad — to brand, product, and CX leadership early. - Advocate & Host Relationships: In partnership with our Host/Operator-focused team members, build durable relationships with high-engagement members, power hosts, and brand advocates. Stand up lightweight programs that recognize and activate them, turning organic enthusiasm into earned reach. - Proactive Engagement: Identify cultural moments, competitor conversations, and creator content where Outdoorsy or Ride belongs, and engage in ways native to the platform. - Voice of Community: Partner with the community lead and customer service on social-first support, and feed community insights into product and brand as a regular input. - Program Ownership: For Outdoorsy, absorb and evolve the existing creator program into a scalable function with clear tiers and repeatable workflows (sourcing, briefing, contracting, review, usage rights). For Ride, build the program from nothing. - Two Distinct Creator universes: Build Outdoorsy;s roster around creators whose audiences intersect the RV/outdoor traveler market and whose style fits the brand. Build Ride's roster in a different world entirely — auto, urban travel, road-trip, and car culture creators. - Compliance: Own FTC disclosure standards across all creator work (#ad, sponsorship terms, usage rights). Build it into briefs and contracts from day one. - Partnership Execution: Manage end-to-end partnerships from outreach through launch and post-campaign reporting. Negotiate scopes, deliverables, and usage rights at scale. - Integration with Paid & Brand: Partner with paid media and brand so creator content is integrated across campaigns and contributes to full-funnel performance. - Performance Reporting: Build and maintain reporting for organic social and creator partnerships across both brands. Own KPIs: reach, engagement, follower growth, earned media value, and downstream conversion. For Ride, establish the baseline; for Outdoorsy, beat it. - Insights to Action: Analyze performance to deliver optimization recommendations. Present findings to leadership on a regular cadence — and be able to explain what a viral post actually means for the business. - AI-First Operating Model: Build an AI-augmented workflow for content, scheduling, social listening, sentiment, and creator vetting. Continuously evolve the stack to increase throughput and free time for higher-value strategy and creative. - Social Listening: Use AI-powered listening to track sentiment, surface conversations, and identify cultural and competitive signals worth acting on.

Requirements

- 6–8+ years in social media and/or creator/influencer marketing - A maker first. You can ideate, shoot, and edit short-form video yourself, and you have the taste to tell stories that earn attention online. This is the core of the role. - A track record of growing social channels and launching new ones from scratch. - Deep fluency in the creator economy: how to evaluate and tier creators, structure partnerships, negotiate scopes and usage rights, and build relationships that last. - Strong editorial and creative instincts — you care about the quality of the content, not just the dashboard behind it. - Equally comfortable with brand strategy and performance data; you can write a creative brief and present a channel report in the same meeting, and explain what social impact means to the business. - Hands-on and AI-fluent — you use AI tools daily to increase throughput, sharpen analysis, and fuel creative experimentation, and you bring proactive recommendations to the team. - Player-coach: comfortable setting strategy and rolling up your sleeves to ship the work on a lean team. - Clear, confident communicator with senior stakeholders.

Preferred

- Genuine affinity for the outdoor, RV, auto, or travel space

Benefits

- Competitive Compensation: Base salary range of $115,000 - $150,000 DOE. - Growth Opportunity: Join a company in its early stages and help build its success from the ground up. - Equity: Opportunity to earn equity compensation. - Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO. - Vibrant Culture: Catered lunches, happy hours, and team-building events. - Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.