The Ride Platform - Senior Brand & Marketing Designer

San Francisco, CA (On-site)

$125K/yr – $145K/yrSenior Level8+ years expFull time

Posted 5 hrs ago

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Job Summary

Own the creative direction for Ride launch and Roamly campaigns, shaping full-funnel marketing, short-form video, design systems, and AI-augmented workflows across brands.

  • Manage campaigns from launch to optimization across social, email, and in-app channels.
  • Develop scalable design systems and AI-powered workflows to speed creative variation and localization.

Job Description

Responsibilities

  • Lead creative for the Ride launch: campaigns, paid and organic social, landing pages, motion
  • Help extend Roamly's brand campaign into organic marketing channels
  • Design full-funnel marketing across our marketplaces, from product launch assets to email, push, and in-app creative
  • Make short-form video and motion for Instagram, TikTok, and YouTube
  • Tailor creative to each brand's audiences (guests, hosts) and use performance data to shape the next round
  • Build and maintain a marketing design system in Figma/Claude Design that works across brands
  • Build AI-assisted workflows (Figma Weave, Claude, generative pipelines) that speed up campaign variations and localization

Requirements

  • 8+ years in marketing, communication, and product/brand design (we are looking for a hybrid set of skills) so that someone can express their creativity across all our marketing and product surfaces
  • You are uncompromisingly ambitious to make anything you work on world-class, and you have the creative good taste and worldview to inspire surprising and unexpected solutions
  • You come to this role with real experience in-house at a well-known consumer brand, or at a top-tier brand or advertising agency, with campaign work you can show and talk through (from the essential organic marketing to brand marketing)
  • Your experience has helped you develop a marketing mindset and passionate commercial curiosity: you think about audience insights and business priorities as much as you think about aesthetics
  • You are hands-on, from concept through final asset, and you take pride in owning your craft. This is a maker's role at an important stage of our company growth ( across both products and geographies)
  • You understand the value of a ‘great idea’ and of building work around a creative strategy that creates emotional resonance with our guests - our work must transcend the transactional as we invest more in establishing brand awareness.
  • By default, you are comfortable working independently in a fast-moving environment, and you have the organizational and communication skills to integrate with cross-functional teams. You also have confidence to ask the tough questions, challenge the brief, and make a case for doing things differently
  • Figma is your main design tool, but you are fluent in a suite of design tools including motion and yes... you guessed right…here comes the AI requirement ;-)
  • You already use AI in your design work, and you’re excited about its potential to extend your creativity, whether that's using Figma Weave, Claude Design, or creating a generative pipeline yourself to optimize your time and providing space to focus on more challenging creative tasks. We are a team driven to use technology to achieve what we consider noble goals: providing the freedom to get outdoors, to move, and to accelerate small business success, so using AI is a vital part of doing this faster, smarter.
  • None of this eclipses the need to bring strong typography and art direction skills, plus real motion design chops. You are also very alert and dialed in to creativity in all its dimensions and are continually absorbing inspiration that informs your work

Preferred

  • Experience in marketplaces (from Airbnb to Etsy), travel or mobility (from Uber to Turo)
  • A real interest in two-sided marketplace dynamics (supply and demand, hosts and guests, trust) that shows up in how you think about creative
  • Experience launching a new tech-focused brand or product from zero
  • Experience designing for international audiences, or localization at scale

Benefits

  • Vibrant Culture: Catered lunches, happy hours, and team-building events.
  • Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.
The Ride Platform logo

The Ride Platform

The Ride Platform is building the infrastructure for the mobility economy. Our four lines of business provide the full stack — marketplaces, fleet management SaaS, and specialized insurance — that turns vehicles into profitable businesses. ***Outdoorsy is the world’s most trusted, high quality RV travel and accommodations marketplace that includes our owned and operated destinations.Ride is the professional car rental marketplace built for high-volume fleet operators ready to capitalize on the future of autonomous travel.Roamly is the leading AI-first specialty insurance provider purpose-built for modern mobility marketplaces, from carsharing to connected fleets.Wheelbase is the SaaS operating system for auto and RV fleets that gives operators control over pricing, utilization, and embedded insurance.***We exist to unlock what's possible for entrepreneurs in the mobility economy.

Founded in 2015
Austin, Texas, USA
288 employees (31 in marketing)

Headcount Trend

Current headcount: ~288

Marketing Team

Marketing Team Size
21 (7% of company)
Marketing Roles Posted (Last 30 Days)
1