The Ride Platform - Marketing Designer

Austin, TX (Unknown)

$85K/yr – $105K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the visual narrative and multi-brand design system for two distinct marketplaces, architect an AI-first workflow, and drive full-lifecycle creative across product launches and organic social.

  • Brand architecture and design systems spanning Outdoorsy.com and Ride.auto to keep two voices distinct.
  • Full-funnel design execution from organic social to product marketing launches, with cross-functional alignment to Product Design.
  • AI-first pipeline using Claude Design and Figma to scale asset throughput and enable rapid experimentation.

Job Description

Responsibilities

  • Own the visual narrative, brand execution, and asset engine for The Ride Platform marketplaces.
  • Act as a hybrid designer and content creator, responsible for executing full-funnel, multi-channel marketing communication design that drives measurable growth.
  • Design across the entire lifecycle—from top-of-funnel organic social campaigns to high-converting product marketing launches—building distinct, credible visual identities for both guests and hosts across both marketplaces.
  • Move fast, build design systems from scratch, and architect an AI-first design workflow using tools like Claude Design and Figma to exponentially scale asset throughput.
  • Directly support Outdoorsy.com and Ride.auto marketplaces.

Requirements

  • Core Focus Areas
  • 1. Dual-Marketplace Visual Strategy (Outdoorsy & Ride)
  • Deconstruct, elevate, and scale the visual expressions for Outdoorsy.com and Ride.auto.
  • Ensure both marketplaces maintain entirely distinct, credible brand voices and visual worlds that appeal to their specific demographics (e.g., outdoor/RV travelers vs. urban auto renters and owners).
  • Design highly targeted, tailored creative assets tailored to the unique psychological drivers of two distinct customer sets: Guests (travelers/renters) and Hosts (vehicle owners/fleet operators).
  • 2. Full-Lifecycle & Multi-Channel Design Execution
  • Product Marketing: Partner with Product Design to translate complex product features, UI updates, and marketplace capabilities into digestible, high-converting launch assets, landing pages, and explanatory visual materials.
  • Lifecycle Marketing: Craft cohesive, personalized visual experiences across email, push notifications, and in-app messages to maximize guest retention and host re-engagement.
  • Organic Social & Content Creation: Act as a platform-native creator. Design short-form motion graphics, video overlays, social templates, and interactive assets optimized for channels like Instagram, TikTok, and YouTube.
  • 3. Cross-Functional Collaboration & Design Systems
  • Embed deeply with the Integrated Marketing team to execute holistic campaign strategies from ideation to final delivery.
  • Establish a seamless bridge to Product Design, ensuring marketing communications feel extensionally aligned with the in-app product experience.
  • Champion the development, expansion, and scaling of multi-brand Marketing Design Systems, creating reusable template logic, components, and asset libraries in Figma to empower cross-functional teams.
  • Directly manage, organize, and optimize our Digital Asset Management (DAM) tools to maintain a "single source of truth" for all marketing visual assets.
  • 4. AI-First Design Workflow Architecture
  • Pioneer, build, and continuously optimize a highly automated, AI-augmented design pipeline utilizing tools like Claude Design, Figma plugins, and generative asset tooling.
  • Leverage AI to exponentially scale asset variations, run rapid localization/personalization experiments, and eliminate the friction of repetitive layout work, freeing up bandwidth for deep creative exploration.
  • Expected Outcomes & Measures of Success
  • Velocity & Throughput: Successful deployment of an operational AI design pipeline within the first 90 days, significantly reducing the turnaround time for multi-variant marketing collateral.
  • Systemization: Creation and documentation of a unified, component-driven marketing design system in Figma within 6 months, seamlessly bridging Outdoorsy and Ride brand aesthetics.
  • Growth Metric Contribution: Demonstrable improvement in multi-channel performance metrics (e.g., ad click-through rates, email conversion spikes, social engagement lifts) directly linked to optimized, high-quality creative assets.

Preferred

  • direct experience in travel, marketplaces, or mobility sectors.
  • experience with AI-assisted design platforms (e.g., Claude Design) is a plus.

Benefits

  • What We Offer
  • Competitive Compensation: Base salary range of $85,000 - $105,000 DOE.
  • Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
  • Equity: Opportunity to earn equity compensation.
  • Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
  • Vibrant Culture: Catered lunches, happy hours, and team-building events.
  • Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.