Responsibilities

• First and foremost, bring ideas to the table. We heart trying new things!
• Execute and organize pre-funnel campaigns, programs, and events.
• Drive and create ongoing engagement strategies for the pre-funnel space.
• Own the content delivery and strategy across multiple channels that resonate with channel partners or prospects to create brand awareness, engagement, and intent.
• Lead the development and implementation of targeted marketing strategies and collaborate with cross-functional teams to drive revenue growth.
• Analyze and identify key prospect and customer pain points, buying patterns and business opportunities and maintain a sharp awareness of the competitor landscape
• Manage and execute our key channel partner engagement programs and initiatives.
• Create content to nurture leads and create opportunities.
• Develop and execute data-driven lead nurture strategies across multiple channels.
• Forecast, measure and report on campaigns and programs, including data/reporting to measure prospect, channel partner, and client efforts.

Requirements

• Bachelor’s Degree
• 3 years of marketing experience
• Basic knowledge of our key Mar Tech stack preferred—including Salesforce, Salesloft (or a similar platform), and HubSpot (or a similar platform)
• Proficient in Microsoft Office Suite
• Experience with logistics and project management
• Creative problem-solver who can execute with detail
• Operates well under pressure and meets deadlines
• Customer-service orientation
• Strong collaboration and project management skills – an ability to work effectively with different people within an organization (e.g., product, sales, executives, etc.)
• Excellent verbal and written communication skills, with exceptional interpersonal skills