Responsibilities - Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications. - Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads, build pipeline, accelerate sales cycles, and grow the business. - Coordinate with centralized centers of excellence to secure effective execution of your programs - Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance. - Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats. - Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities. - Regularly review marketing performance using key metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices. - In partnership with regional Director, design and execute tests to evaluate tactics and optimize marketing programs. - Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders. - Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events. - Build a strong relationship with aligned sales regional leaders and sellers. - Improve sales teams’ ability to authentically engage with audience segments and get the meeting through effective scripting and training materials and sessions. - Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics. - Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities