Responsibilities

• Design and execute a scientific, data-driven approach to pipeline generation
• Launch and optimize campaigns across email, social, search, and paid media
• Own website performance, content strategy, and conversion optimization
• Manage SEO/PPC vendor relationships for aligned execution and ROI
• Take ownership of MQL generation and quality
• Build attribution models to understand what's actually driving pipeline
• Report weekly/monthly on CAC, conversion rates, and channel ROI
• Partner with sales to ensure seamless handoffs and feedback loops
• Test methodically, learn quickly, scale ruthlessly
• Build repeatable playbooks based on proven results

Requirements

• 5-7 years minimum of B2B SaaS/tech marketing experience where you directly contributed to significant growth
• Hands-on HubSpot configuration and management expertise
• Strong writing skills with proven ability to create compelling content
• Deep experience with UTM tracking, GTM, and attribution
• Proficiency with SEO, keyword research, and analytics platforms (Ahrefs, etc.)
• Multi-channel paid media experience (LinkedIn, Google, etc)
• Track record of hitting demand generation targets with clear articulation of how you achieved them

Preferred

• You can explain exactly where the pipeline and revenue came from in your previous roles
• You've been involved in setting demand metrics goals, not just executing against them
• Direct experience marketing to venture-backed SaaS and enterprise IT
• You think about content distribution as much as creation
• You're scrappy and able to get stuff done without dependence on tools or agencies
• You're experimenting with AI beyond basic ChatGPT usage
• You come from a scaling startup, not a large enterprise
• You have experience being the solo marketer or the first marketing hire
• Background in B2B services (staff augmentation, IT project delivery, software development)