Responsibilities

• Own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution.
• Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
• Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
• Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
• You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more

Requirements

• 8+ years of related marketing experience
• Develop deep expertise in the Notion product, user, and buyer journey to inform strategy, partnering closely with the Head of Enterprise Demand Gen to build programs that fit Notion's funnel and market
• Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
• Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
• Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
• You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more
• Notion has a very successful "land and expand" business model. Meaning, our customers start using Notion for free, upgrade over time as they expand their teams, and embrace increasingly sophisticated use cases.

Preferred

• Have strong problem-solving skills to identify and prioritize target accounts, using data-driven insights, and market research to determine the most valuable accounts.
• Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time
• Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.