Responsibilities

• Campaign Management: Plan, launch, and optimize fullfunnel campaigns (awareness, consideration, conversion) across retail media networks including Instacart, Walmart Connect, Criteo, Target Roundel, Sam’s Club MAP, ADUSA, and Kroger.
• Performance Optimization: Continuously monitor campaign pacing, bids, budgets, and KPIs to improve ROAS, CTR, and overall media efficiency.
• Analytics & Reporting: Develop recurring performance reports with actionable insights to inform media and brand strategy.
• CrossFunctional Collaboration: Partner with the brand marketing, sales, and ecommerce teams, as well as agency partners, to align retail media investments with overall business goals.
• Audience & Creative Strategy: Leverage platform data to identify audience opportunities and provide recommendations for creative testing, messaging, and targeting refinements.
• Retailer Relationships: Serve as the daytoday point of contact for retail media partners, ensuring alignment on deliverables, timelines, and campaign strategy.
• Budget Stewardship: Track and reconcile campaign budgets, ensuring accurate spend allocation and pacing across channels.
• Innovation & Best Practices: Stay ahead of evolving retail media capabilities, ad formats, and measurement tools to help the team implement cutting-edge strategies.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 13 years of experience managing campaigns on retail media networks (Instacart, Walmart Connect, Criteo, etc.).
• Strong understanding of fullfunnel digital strategy and performance measurement.
• Handson experience with campaign dashboards, bid management, and platform analytics.
• Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Looker Studio, Power BI).
• Detailoriented with strong organizational, analytical, and communication skills.
• Ability to manage multiple projects simultaneously in a fastpaced environment.