Retail Media Account Manager (Amazon and TikTok Shop)

New York City, NY (Hybrid)

$62K/yr – $173K/yrIntern/New Grad1+ years expFull time

Posted 9 days ago

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Job Summary

Own multi-platform marketplace advertising initiatives across Amazon and TikTok Shop, driving strategy, execution, performance analysis, and client engagement while coordinating promotional planning and cross-functional collaboration.

  • Lead cross-platform campaigns and optimize based on data-driven insights
  • Drive client updates and strategic discussions to improve performance
  • Support new business efforts and account audits with a focus on growth opportunities

Job Description

Responsibilities

  • Amazon & TikTok Shop Strategy: Develop, execute, and optimize advertising strategies across Amazon (search, display, OTT) and TikTok Shop to drive client success.
  • Campaign Execution & Optimization: Manage and analyze performance across both platforms, ensuring campaigns align with client goals and marketplace best practices.
  • Performance Analysis: Utilize internal and client-side analytics tools to track KPIs, provide insights, and make data-driven recommendations for optimization.
  • Client Communication: Act as the day-to-day contact for clients, providing performance updates, answering strategic questions, and leading discussions on campaign adjustments.
  • Promotional Planning: Assist in planning and executing campaigns around key events such as Amazon Prime Day, Cyber Monday, and major TikTok Shop promotional periods.
  • Marketplace Management: Maintain product detail pages, monitor inventory forecasts, and ensure seamless operations across Amazon Vendor/Seller Central and TikTok Shop Seller Center.
  • Cross-Functional Collaboration: Work with internal teams to enhance strategies, implement A/B testing, and drive continuous performance improvements.
  • Account Audits & New Business Support: Assist senior team members in pitching new clients, conducting account audits, and identifying growth opportunities.

Requirements

  • 1-2 years of experience in Amazon Marketing Services (AMS) or a similar marketplace environment (Vendor Central/Seller Central).
  • Experience managing or working on TikTok Shop (TTS) —understanding platform nuances, best practices, and campaign execution.
  • Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
  • Proficiency in Microsoft Excel (pivot tables, chart building, data analysis).
  • Ability to work independently, manage multiple priorities in a fast-paced environment , and proactively troubleshoot issues.
  • Excellent verbal and written communication skills for client-facing discussions and internal collaboration.

Preferred

  • Experience managing additional marketplaces like Walmart or eBay .
  • Familiarity with promotional strategies around large-scale event windows like Prime Day, Black Friday, and TikTok Shop flash sales.
  • Experience mentoring or guiding junior team members is a plus.

Benefits

  • Unlimited vacation policy
  • Monthly Phone Stipend
  • Comprehensive Medical, Dental, and Vision insurance options
  • 401(K) plan with matching
  • Dog friendly office
  • Hybrid work opportunity
  • Professional Development Program
  • Bonus Perk - Weekly Seamless allowance
WITHIN logo

WITHIN

WITHIN is the leading Performance Branding company. We are a digital-first, integrated media and creative agency built to drive measurable growth across the entire customer journey.Our Performance Branding framework unifies brand and performance marketing to eliminate silos and align strategy, media, and creative around shared business goals. The result is smarter investment, faster execution, and stronger outcomes.As a full-service digital marketing agency, WITHIN partners with some of the world’s most innovative brands, including The North Face, Timberland, Touchland, Ben & Jerry’s, and Casper. We help marketing leaders scale efficiently while strengthening brand equity.

Founded in 2015
New York, New York, USA
251 employees (130 in marketing)

Traffic Signals

Monthly Visitors
20.8K
Monthly Google Ads Budget
$20.2K
Traffic Source Mix
Search
34.7%
Direct
53.1%
Referral
5.7%
Social
5.3%
Paid
1%

Headcount Trend

Current headcount: ~251

Marketing Team

Marketing Team Size
100 (40% of company)
Median Career Experience
9 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
8