Responsibilities

• Store Traffic Generation: Design and execute localized marketing campaigns and national retail initiatives measured by their ability to increase high-intent foot traffic and revenue.
• Annual Strategy: Develop and maintain a retail marketing calendar that aligns with product launches, seasonal peaks, and regional store events in partnership with cross-functional teams.
• Partnerships and Events: Identify, secure, and manage local and regional partnerships and events that align with the Grown Brilliance brand to drive customer acquisition, community engagement, and retention.
• Omnichannel Activation Strategy: Work with internal partners to create a comprehensive strategy supporting retail marketing activations through 1:1 clienteling, SMS, and email campaigns to drive engagement and store traffic.
• Field Collaboration: Work closely with store leaders and employees to understand local market nuances and provide marketing tools and toolkits needed to drive traffic.
• Brand Alignment: Collaborate with Grown Brilliance executives and creative teams to ensure all retail marketing assets and strategies remain consistent with overall brand identity while serving the needs of physical stores.
• Performance Tracking: Communicate the ROI of retail marketing efforts to leadership, providing clear data-driven narratives on how events and partnerships fuel physical growth.

Requirements

• 5+ years of experience in Retail Marketing, Field Marketing, or Brand Management, with a proven track record of driving physical traffic in a multi-unit retail environment.
• Demonstrated ability to collaborate effectively with diverse stakeholders, from corporate brand partners to field employees and store managers.
• Extensive experience planning and executing retail-focused events and managing external brand partnerships.
• Deep understanding of the retail environment, including seasonal promotional calendars and operational challenges of store-level execution.
• Ability to track and report on marketing performance metrics, using data to refine strategies and demonstrate return on investment.
• Ability to remain in a stationary position, sitting or standing, for prolonged periods of time.
• Constant operation of a computer.
• Applicants must be able to provide valid U.S. work authorization.

Benefits

• Healthcare benefits (medical, dental, vision)
• Hybrid work culture (NYC office location)
• Flexible time off (paid company holidays, unlimited paid time off, sick leave, parental leave)
• Access to company perks (commuter benefits, 401(k), paid sabbatical, employee discounts at Leap stores, employee referral bonus, telecom reimbursement)
• Employee Assistance Program