Residential Marketing Manager

Roanoke, VA (Unknown)

$65K/yr – $70K/yrSenior Level3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

leadership and field skills drive frontline canvassing with a focus on lead generation and fast, quality customer interactions.

  • Ownership: Lead door-to-door marketing, budget and routing, and day-to-day operations to maximize coverage and conversions.
  • Coaching: Train teams with real-time development, role plays, and performance feedback to raise field outcomes.
  • Measurement: Track performance metrics, analyze trends, and optimize results for growth and customer experience.

Job Description

Responsibilities

  • Actively participate in door-to-door canvassing to master the process and set the standard
  • Train and coach team members in the field through real-time development and role modeling
  • Demonstrate and reinforce winning scripts, techniques, and customer engagement strategies
  • Train, and develop Team Leads and canvassers into high-performing sales professionals
  • Deliver ongoing coaching, role-play sessions, and performance feedback
  • Create a culture of accountability, energy, and results
  • Execute door-to-door marketing strategies that consistently generate qualified leads
  • Monitor team performance and adjust tactics to maximize conversion and efficiency
  • Ensure a world-class customer experience at every interaction
  • Manage day-to-day canvassing operations including scheduling, routing, and logistics

Requirements

  • 3+ years of leadership experience managing teams
  • Valid driver's license with clean driving record
  • Strong communication and coaching skills
  • Ability to balance strategy with hands-on execution
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint preferred)

Preferred

  • Proven sales leader with 3+ years managing teams in a high-performance environment
  • Passion for coaching, mentoring, and developing people
  • Comfortable working in the field daily, not just behind a desk
  • Strong understanding of sales processes, scripts, and closing techniques
  • Data-driven mindset-able to analyze performance and adjust strategy
  • High energy, competitive, and results-oriented
  • The desire to learn Door-to-Door Marketing.

Benefits

  • Medical, Dental, Vision
  • 401(k) with company match
  • Short Term Disability
  • PTO: Up to 15 days in year one
Renewal by Andersen logo

Renewal by Andersen

Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation, a trusted name in quality and innovation for over 120 years. Since opening our first store in Minnesota in 1995, we’ve expanded to over 100 markets across the U.S., becoming one of the largest replacement window companies in the country. What sets us apart? Our people. We’re a network of #DifferenceMakers dedicated to improving the lives of our homeowners, team members, families and communities. At Renewal by Andersen, we’re driven by a commitment to exceptional service and creating meaningful opportunities. Ready to make an impact with us? Discover your future at Renewal by Andersen: www.renewalbyandersen.com/careers

Founded in 1995
Cottage Grove, MN, US
11K employees (1,760 in marketing)

Traffic Signals

Monthly Visitors
783.8K
Monthly Google Ads Budget
$758.6K
Traffic Source Mix
Search
43.6%
Direct
36.9%
Referral
6.5%
Social
6.3%
Paid
6.6%

Headcount Trend

Current headcount: ~10.9K

Marketing Team

Marketing Team Size
866 (8% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
15

Recent News