Responsibilities

• Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
• Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s
• Analyze brand and cultural trends for consideration of creative team
• Bring insight on a subject-matter and specific subculture.
• Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
• Use third party tools to manage brand’s pages
• Follow proper escalation systems, as needed, for fans with negative feedback.
• Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

Requirements

• A keen interest in marketing.
• Consider oneself a Social Media “know it all” and has experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Can combine creativity and analytics with the ability to convert into a story
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• Any experience using the following social listening tools a plus but not mandatory
• Brandwatch/Crimson Hexagon
• TweetDeck
• Any experience putting together presentations in written form using google slides
• Strong writing and verbal skills.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits