Responsibilities

• Serve as the client-facing point of contact for Paid Search strategies.
• Develop, execute, and manage Google Ads & Microsoft Ads tactics for client portfolios on a day-to-day basis.
• Take responsibility for all client deliverables, campaign performance, and reporting.
• Regularly communicate with clients through weekly video calls and emails.
• Demonstrate knowledge of both ecommerce and lead generation strategies.
• Establish strong interpersonal relationships with clients.
• Effectively tell a story from the data in clients' accounts.
• Professionally overcome objections via email or calls.
• Be accountable for thought leadership activities with clients and internally, proposing new topics and championing creative strategic thinking.
• Own the client relationship, aiming for high satisfaction and retention.
• Work at all levels with an eye for detail to achieve quality & process goals, actively translating Hawkes' core values into everyday practices.

Requirements

• 3-4+ years of experience in Paid Search or Paid Media related position managing accounts
• Build, launch, and continuously monitor/optimize Google Ads, Microsoft Ads, and other Paid Search platforms toward client-driven KPIs such as CPL, ROAS, etc.
• Advanced knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube, Google Merchant Center
• Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities
• Possess solid knowledge of campaign structure, bidding strategies, feed optimization, offline conversion tracking, advanced remarketing, attribution, etc.
• Demonstrate a solid understanding of metrics such as MER, ROAS, CPA, etc.

Preferred

• High level of emotional intelligence
• Ability to provide thought leadership within the search landscape
• Experience with audience creation and segmentation, messaging, scaling and budgeting
• Ability to work both independently and in a team environment
• Strong verbal and written communication skills

Benefits

• Health and Wellness
• Medical, Dental and Vision Coverage
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Financial Benefits
• Competitive Base Salary
• 401(k) with Company Match
• Life and Disability Insurance
• Time Off
• Unlimited Paid Time Off (PTO)