Responsibilities

• Develop and implement innovative digital marketing strategies across platforms including social media, search engines, email, and display advertising to maximize reach and ROI.
• Manage paid advertising campaigns using tools like Google Ads, Facebook Advertising, and other paid media channels to drive targeted traffic and conversions.
• Conduct keyword research and utilize SEO tools to optimize website content for organic search visibility and ranking improvements.
• Oversee website management using content management systems such as WordPress, ensuring content is engaging, accurate, and optimized for SEO.
• Analyze web analytics data through Google Analytics, Google Tag Manager, and other performance marketing tools to generate detailed reports on campaign performance and user behavior.
• Coordinate content creation efforts including copywriting, graphic design with Adobe Creative Suite tools like Photoshop, and video assets to enhance campaign effectiveness.
• Implement marketing automation workflows to nurture leads through email marketing campaigns and personalized messaging strategies.
• Monitor industry trends in SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media marketing, and paid advertising campaigns to continuously refine tactics.

Requirements

• Proven experience managing comprehensive digital marketing campaigns with a strong understanding of paid search marketing (Google AdWords), social media advertising campaigns, and web analytics reporting.
• Technical proficiency with SEO tools, Google Analytics, Google Tag Manager, HTML, CSS, JavaScript, SQL, and content management systems such as WordPress.
• Demonstrated ability to optimize conversion rates through A/B testing, landing page improvements, and user experience enhancements.
• Skilled in content creation including copywriting for diverse audiences across multiple channels.
• Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design purposes.
• Strong knowledge of e-commerce platforms and website management best practices.
• Excellent analytical skills with experience in marketing analytics to interpret data insights into actionable strategies.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.