Remote Area Director of Marketing - Schulte Hospitality Group at Schulte Hospitality Group | Louisville, KY

Remote Area Director of Marketing - Schulte Hospitality Group

Louisville, KY (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-property marketing leadership for a portfolio of independent hotels, aligning strategy with brand and revenue goals.

Own integrated marketing plans across four properties and all revenue centers.
Must-have: 8–10 years in hospitality marketing with multi-property leadership.
Standout: Strong cross-functional collaboration with GMs, sales, and operations.

Job Description

Responsibilities

Marketing Strategy & Execution: Develop and lead integrated marketing plans for each property, ensuring alignment with brand standards, commercial objectives, and local market dynamics.
Brand Stewardship & Content Leadership: Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives.
Digital & Performance Marketing: Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and internal teams to maximize direct channel contribution.
Photography & Visual Storytelling: Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet Schulte and brand guidelines and enhance merchandising and engagement.
PR, Social & Influencer Engagement: Collaborate with PR and social teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content.
Promotions & On-Property Activations: Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives.
Multi-Revenue Center Marketing: Develop and implement strategic and tactical marketing plans for all key revenue centers at each property—including dining and F&B outlets, spa, golf, weddings, and group meetings—to drive incremental revenue, elevate brand experience, and support overall commercial goals.
Community Partnerships: Develop relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand.
Reputation & Crisis Management: Oversee online reputation and provide communication guidance during issues or crises to protect brand equity.
Ownership Reporting: Prepare monthly updates and quarterly marketing performance reviews with ROI analyses for ownership and corporate leadership.

Requirements

Bachelor’s degree in marketing, communications, hospitality, or a related field; MBA or advanced degree preferred.
8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role.
Experience working with independent hotel marketing and technology platforms, tools, and systems (e.g., PMS, CRM, etc.).
Proven ability to develop and execute marketing strategies that drive measurable business outcomes.
Strong knowledge of digital marketing, CRM, content development, social media, and public relations.
Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders.
Data-driven mindset with the ability to analyze performance metrics and translate insights into action.
Creative thinker with a passion for storytelling, brand building, and hospitality.
Ability to travel to and meet on-property as needed.

Preferred

MBA or advanced degree preferred

Schulte Hospitality Group

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Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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