Responsibilities

• Mine, prioritize, and translate signals every day—advising on hard working/emerging strategies in social for underpriced attention; what to pay attention to
• Decode social trends, subcultures, movements in culture at large, among specific audiences and in specific verticals – with distinct focus on things emerging and shaping culture to ensure work is resonating with more audiences
• First to know about any updates platforms roll-out and how they affect the work and/or open up opportunities for the brand; can go very deep, in journalistic fashion, into specific culture niche segments to surface relevant insights
• Own any breaking news alerts / real-time opportunities ad hoc
• Listen, mine comments to uncover opportunities and identify the patterns and multiple ways in that speak the language of the consumers
• Conduct social listening and content audits. Understand and leverage various native platforms, research, and data tools to bring consumers to life in inspiring ways for creatives to ideate.
• Analyze in-market creative and collaborate with the creative team to drive real-time optimizations based in in-market creative performance data – helping teams analyze, ideate, and make effective content and understand the post-mortem performance dynamics
• Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight
• Develop and deliver cohesive analyses and presentations, both internally and externally
• Supports strategy leads with the relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies.

Requirements

• 1-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development.
• High level of curiosity to go deep on context and nuances, subcultures and specific niche topics.
• Promising ability to think strategically, with a balanced analytical and creative approach.
• Familiarity reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights.
• Collaborative and able to work with different disciplines, internal and external to achieve desired outcomes.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly

Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits