Responsibilities

• Provide data analysis, research design and strategic insights for VaynerMedia clients.
• Deploy quantitative surveys and analyze resulting data for maximum insight and intelligence.
• Dive into and learn VaynerMedia tools, research and platforms to: ○ Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
• Conduct social listening and content audits.
• Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
• Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Focus on people-based insights, supporting the development of distinct and differentiated audience understanding that is connected to strategic decisions and creative ways-in.
• Communicate through the lens of the consumer to address stakeholders’ concerns and perspectives.
• Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight
• Develop and deliver cohesive analyses and presentations, both internally and externally
• Supports strategy leads with the relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies.

Requirements

• 2-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development.
• Knowledge of the capabilities of secondary research tools such as Crimson Hexagon, MRI, and Mintel to later be able to select and mine appropriate resources to answer insight requests.
• Promising ability to think strategically, with a balanced analytical and creative approach.
• Familiarity reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights.
• Collaborative and able to work with different disciplines, internal and external to achieve desired outcomes.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits