Relevance Strategist

Los Angeles, CA (On-site)

$70K/yr – $80K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own social culture and creator-led play for tech audiences, turning complex cloud/AI topics into accessible, platform-specific content with daily trend-hunting and creator partnerships that fuel organic reach.

  • Social Strategy & Formats: Own social-first creative and recurring formats that resonate with ITDMs, BDMs, and senior developers.
  • Trend & Community Venturing: Harvest real-time cultural signals and manage community interactions to stay ahead of the news cycle.
  • Creator Partnerships: Build credibility with technical creators and co-create content aligned to product messages and cultural insights.

Job Description

Responsibilities

  • Earned Social Strategy: Design, write and communicate social-first creative across platforms that prioritizes organic reach with IT Decision Makers (ITDMs), Business Decision Makers (BDMs), and Senior Developers.
  • B2B Relevance: Position the client at the center of the "Great Cloud" conversation, AI and tech product solutions, making complex technical topics accessible and culturally relevant to engineers and executives alike.
  • Social Showrunning: Concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content. Work daily with a creative team, helping them with the KPI of organic views.
  • Influencer & Creator Partnerships: Identify and educate the team on emerging voices in the Tech and AI space. Maintain deep knowledge of technical creators - from GitHub legends to YouTube hardware geeks - to co-create content with built-in credibility.
  • Trend Harvesting: Conduct daily scans of the social landscape (Cloud, DevOps, AI) to identify real-time cultural signals and formats, allowing the brand to "act fast" before the news cycle becomes stale.
  • Creative Partnership: Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.
  • Reporting & Insight: Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.
  • Manage Community: Be comfortable commenting and interacting with a social community, bringing positive attention to places within the category, on social media.

Requirements

  • Technical Cultural Fluency: A deep background in Tech and an understanding of the ever changing, always on AI conversation with a genuine finger on the pulse of the Cloud Computing space. You don\'t just find the news; you understand the underlying technology and how to speak authentically to developers and IT consultants.
  • Deeply Networked: You live in the culture of Tech and AI: connected to the right communities, subreddits, and events. This world is second nature to you.
  • Social Mastery: Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
  • Analytical Skills: The ability to spot early cultural signals and translate them into strategic value for clients, even in the absence of traditional strategy frameworks.
  • Communication: Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents.
  • Soft Skills: Strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity.

    Benefits

    • Employer-sponsored 401k with match
    • Medical, Dental, and vision coverage
    • Unlimited PTO
    • Caregiver (Parental) Leave
    • Health and Wellness benefits
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    VaynerMedia

    VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

    Founded in 2009
    New York, New York, USA

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