Regional Marketing Specialist, Strategic Accounts

USA (Hybrid)

$80K/yr – $110K/yrMid Level2+ years expFull time

Posted 4 days ago

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Job Summary

Own regional marketing programs from planning through performance reporting, partner with sales to align campaigns with pipeline goals, and drive ROI across events, ABM, and partner initiatives.

  • Own regional programs from planning to reporting
  • Coordinate cross-functional, pipeline-focused campaigns and budgets
  • Collaborate with sales, SDRs, and partners to accelerate conversion

Job Description

Responsibilities

  • Support the planning, execution, and performance reporting of all regional marketing programs
  • Assist with campaign and program budget tracking to support pipeline impact and ROI across the assigned region
  • Partner with sales teams to identify priorities and deploy programs aligned to pipeline and revenue targets
  • Ensure campaign-generated leads are accurately captured, routed, and delivered to Sales in a timely manner
  • Coordinate with sales and sales development representative (SDR) teams on pre-campaign readiness and post-campaign follow-up to drive conversion
  • Research, evaluate, and launch events, sponsorships, and in-person marketing initiatives aligned to regional and corporate goals
  • Communicate program plans, timelines, and results to cross-functional stakeholders and leadership
  • Oversee the regional fulfillment process, including promotional inventory and vendor management
  • Identify and share best practices across regions to improve execution and performance
  • Collaborate with Channel and ISV partners to execute and support local partner marketing programs

Requirements

  • 2+ years of marketing experience
  • Bachelor’s Degree; Marketing preferred
  • Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
  • Experience in creating, planning and executing integrated, ROI-driven marketing and lead generation programs, ABM experience a plus.
  • Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
  • Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats.
  • Exceptional communication skills, both written and verbal
  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
  • Ability to work independently with occasional support
  • Organization and time management skills, rigor, attention to details

Preferred

  • ABM experience a plus.
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