Drive in-store and omnichannel retail marketing campaigns to boost foot traffic, sales, and loyalty for iAnthus across multiple states.

• Own end-to-end marketing workflows from brief creation through asset development, digital execution, and performance measurement.
• Must-have: Hands-on Dutchie POS experience to execute local campaigns.
• Standout: Proven ability to recruit, manage, and scale a brand ambassador program to drive local awareness, traffic, and sales.
• Standout: Strong knowledge of cannabis marketing regulations across MA, MD, NJ, and NY with compliant execution.
• Collaborate with dispensary teams to craft product stories and campaign delivery.
• Leverage customer feedback, sales data, and market trends to optimize KPI performance.
• Build and manage relationships with vendors, agencies, and partners for high-quality execution.
• Integrate digital and in-store efforts, including loyalty, mobile app, and social campaigns.
• Oversee regional marketing budgets with a focus on ROI and measurable outcomes.
• Partner with regional leaders to ensure consistent execution and performance across locations.