Regional Marketing Manager (Contract) at Palo Alto Networks | Santa Clara, CA

Palo Alto Networks

Regional Marketing Manager (Contract)

Santa Clara, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expContract

Posted 2 months ago

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Job Summary

Drive demand-gen and ABM across cybersecurity/tech accounts with CXO engagement and multi-channel events.

Own multi-channel demand programs and ABM for top accounts.
Must-have: 10+ years in demand gen with events experience.
Standout: CXO-focused engagement and cross-functional leadership.

Job Description

Responsibilities

Lead Generation & Pipeline Acceleration: Planning and executing lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.
Organizing and hosting webinars and virtual events to engage customers and generate pipeline and leads.
ABM: Execute strategic ABM initiatives for top-tier accounts, designing and executing targeted campaigns.
Driving personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
Implementing ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).
CXO Engagement: Partnering with Sales Leaders to develop and execute high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
Further elevating and building sustained CXO relationships across segments through thought leadership initiatives and high-touch engagement.
Cross-Functional Collaboration: Working closely across multiple cross-functional teams including NAM campaign hub, global media team, BDR team, data/insights team, ABM team, and reporting teams.
Program Measurement & Optimization: Providing comprehensive program measurement and reports on marketing programs.
Reviewing and assessing the results of executed activities and plans to measure impact.

Requirements

10+ years of relevant work experience in field, channel, or demand generation, preferably in the cybersecurity or technology industry.
Proven track record of planning and executing demand generation programs.
Experience owning and partnering with others on marketing programs, with an understanding of how to measure marketing mix performance.
Demonstrated ability to develop and write campaign program plans and comfort with execution of quarterly plans.
Hands-on experience with managing events (both virtual and in-person) and trade shows, with a deep understanding of event planning from strategy to execution.
Experience delivering webinar and virtual event programs.
Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
Proven experience managing high-profile events and CXO engagement programs.
Understanding of ABM strategies, execution, and personalized marketing approaches.
Data-driven mindset with the ability to track pipeline impact and report on key marketing metrics.

Benefits

Medical, Dental, Vision and 401K

Palo Alto Networks

4.0 Glassdoor

Palo Alto Networks, the global cybersecurity leader, is shaping the cloud-centric future with technology that is transforming the way people and organizations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices. Our vision is a world where each day is safer and more secure than the one before. For more information, visit www.paloaltonetworks.com.

Founded in 2015

Santa Clara, California, USA

18K employees (731 in marketing)

www.paloaltonetworks.com

77% recommend to a friend

90% CEO approval