Responsibilities

• You will evaluate regional market and economic trends, and introduce appropriate strategic changes to exceed marketing expectations, maximize our reach to our core demographic and support our strategic goals.
• Plan regional advertising promotions through design and graphic arts to accomplish marketing policies and strategies of the organization, create increased revenue and ensure competitive position in the gaming market.
• You will build regional departmental projects from the conceptual phase to implementation and closeout following appropriate project management methodologies including organizational communication to other impacted areas.
• Develop the annual regional marketing plan and the measurable goals, strategies and resources necessary to achieve overall goals, including increasing brand awareness and market share, new customer acquisition and retention.
• You will develop the annual regional budget according to an approved annual marketing plan; oversee expenses to maintain acceptable margins; approve invoices for payment; review budget reports monthly.
• Communicate regional marketing plans across the organization to implement promotional events to enhance casino profitability.
• You will exercise knowledgeable leadership by example and through coaching the marketing team.
• Develop and implement regional procedures to eliminate problems, increase efficiency, maintain adequate internal controls and ensure compliance with applicable laws and regulations.
• Resolve regional customer or associate disputes promptly that exceeds guest experience expectations.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, Business Administration, or 4 years directly related experience.
• General computer application proficiency (spreadsheets (can maintain complex spreadsheets),).
• Advertising experience
• Apply oral or written (legible) communication techniques.
• Understand P&L statement and how your actions impact the team.
• Seven years of marketing management experience with direct responsibility for the marketing budget and all marketing operations.