Regional Manager, Field Marketing – US Molecular Imaging - Cardiology - Florida at GE HealthCare | USA

GE HealthCare

Regional Manager, Field Marketing – US Molecular Imaging - Cardiology - Florida

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead regional marketing for cardiac PET to drive referrals, clinical education, and territory activation.

Own regional demand generation and field-aligned marketing execution within the Florida region.
Must-have: 10+ years of pharmaceutical marketing with product launches and cross-functional leadership.
Standout: proven experience launching complex diagnostics or MedTech in provider settings.

Job Description

Responsibilities

Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization within assigned region.
Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans
Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows.
Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team.
Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices.
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers.
Partner with sales leadership to develop territory specific go to market plans and customer activation activities ensuring aligned goals, messaging and resource allocation.
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics.
Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings

Requirements

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings.
Proven leadership experience in managing teams and cross-functional collaboration.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Willingness to travel 50% of the time in field and with customers and running regional/local events. This role will be responsible for covering the Florida territory.

Preferred

MBA or advance degree preferred.

Benefits

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

GE HealthCare

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.We embrace a culture of respect, transparency, integrity and diversity and we work to create a world where healthcare has no limits.

Founded in 1997

Chicago Ridge, Illinois, USA

59K employees (2,550 in marketing)

www.gehealthcare.com