Responsibilities

• Research and secure 60+ events annually, including Home Shows, local community events, and Costco warehouse activations where homeowners are present
• Complete applications for appropriate events, track spending, and monitor marketing costs to hit benchmark goals
• Schedule, plan, and optimize all events — including set-up, staffing, and logistics — to maximize return on investment
• Responsible for all activities related to interviewing, onboarding, and performance management of the field marketing team across Chicago, Madison, and St. Louis markets
• Be consistently present in the field — at home shows, field marketing events, and Costco warehouse locations — providing hands-on leadership and coaching
• Drive appointment generation goals on a daily, weekly, monthly, quarterly, and annual basis with a metrics-driven, performance-focused approach
• Create and implement a strategic plan to exceed lead generation goals and increase sales conversion rates from your team
• Monitor and track all marketing costs; optimize scheduling, personnel, and event selection to achieve the highest possible ROI
• Assess KPIs regularly and make data-driven decisions to continuously improve team and program performance
• Provide detailed and accurate lead and appointment forecasts and reports

Requirements

• Proven ability to plan, execute, and optimize 60+ events per year across multiple markets
• Several years of experience in event and field marketing, with a track record of measurable results
• Must be available for a flexible schedule that includes evenings, weekends, and regular in-field presence at events and retail partner locations
• Exceptional training, coaching, and team development skills — the ability to take a good team and elevate it to the next level
• 2–5 years of experience managing a field marketing team
• Sales mentality with the ability to drive appointment and lead generation goals at every level — daily, weekly, monthly, quarterly, and annually
• Strong budget management skills; ability to monitor and control marketing spend to hit performance benchmarks
• Analytical mindset with the ability to assess KPIs and make proactive, data-driven decisions
• Ability to self-manage time and resources across multiple markets and competing priorities
• Demonstrated leadership, accountability, and the ability to build and develop high-performing teams
• Strong oral and written communication skills

Preferred

Benefits

• Performance-based bonus and commission opportunities
• Employee loyalty — many of our team members have been with us for 10+ years
• 401K with profit sharing
• Health and Dental benefits
• Paid holidays
• Flexible Spending Account
• Holiday parties and monthly in-office events
• Paid vacation that increases with seniority