Recruitment and Marketing Specialist

State College, PA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Drive full-cycle driver recruitment and marketing efforts to attract qualified candidates for motorcoach and school bus operations.

  • Own full-cycle driver recruitment across job boards, referrals, and outreach events.
  • Must-have: Minimum two years in recruiting or talent acquisition (transportation experience preferred).
  • Standout: Cross-functional collaboration with HR, operations, and safety teams to improve candidate experience and retention.

Job Description

Responsibilities

  • Develop and execute sourcing strategies to attract qualified candidates in a competitive labor market.
  • Assist in developing recruitment marketing campaigns across digital and traditional channels.
  • Create engaging content (social media posts, ads, flyers, videos) to promote driver opportunities and company culture.
  • Build and maintain a strong pipeline of candidates through job boards, social media, referrals, partnerships with technical training schools, etc.
  • Represent company at job fairs and community outreach events.
  • Conduct screenings, interviews and coordinate hiring processes in collaboration with human resources, operations and safety teams. Ensure compliance with all company hiring standards and regulations under the Federal Motor Carrier Safety Administration and Department of Transportation.
  • Partner with Human Resources, Sales, Operations and Safety to improve candidate experience and employee retention.

Requirements

  • Education equivalent to associate’s degree in marketing or human resources
  • Minimum two years of relevant experience in recruiting, talent acquisition or marketing (transportation experience preferred)
  • Strong communication and relationship-building skills
  • Creative, organized, and able to manage multiple priorities
  • Computer skills; expertise with digital platforms and basic marketing tools
  • Ability to work in a fast-paced, people-focused environment

Preferred

    The Fullington Auto Bus Company logo

    The Fullington Auto Bus Company

    The mission of The Fullington Auto Bus Company is to transport people and their goods safely and comfortably.

    Founded in 1908
    Clearfield, Pennsylvania, USA
    50 employees (1 in marketing)

    Traffic Signals

    Monthly Visitors
    55K
    Traffic Source Mix
    Search
    54.2%
    Direct
    34.9%
    Referral
    7.7%
    Social
    1.6%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~50
    The Fullington Auto Bus Company logo

    Recruitment and Marketing Specialist

    The Fullington Auto Bus Company · State College, PA · On-site