Recruitment Marketing Lead

USA (On-site)

$85K/yr – $143K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global recruitment marketing by building pipelines, integrating AI, and equipping recruiters to market MetLife as an Employer of Choice worldwide.

  • Lead global talent marketing campaigns across digital assets, paid, email, and CRM-driven pipelines.
  • Embed AI to scale impact while keeping authenticity and compliance.
  • Enable recruiters and hiring managers to position MetLife as Employer of Choice across regions.

Job Description

Responsibilities

  • Lead, develop, and implement strategic talent recruitment marketing campaigns that successfully attract and convert top talent globally
  • Identify and leverage key marketing tools and channels to improve hiring efficiency (conversion rates, time-to-fill)
  • Create and execute paid media, email, and talent marketing strategies that engage target audiences, grow talent pipelines using CRM, ATS, and other tools
  • Enable recruiters and hiring managers to market MetLife as an Employer of Choice around the globe
  • Embed AI into recruitment marketing work to scale impact, enhance efficiency, and elevate output while preserving authenticity

Requirements

  • 8-10 years of marketing experience to include digital asset development, organic and paid social media, email and event marketing, and lead generation
  • 5+ years of recruitment marketing experience
  • 2+ years of global marketing experience
  • Demonstrated ability and strong judgment in applying AI, integrating it with subject-matter expertise to enhance quality and outcomes
  • Strategic mindset and the ability to simultaneously execute in a highly collaborative, global environment, with minimal direction

Preferred

  • Experience with Avature CRM

Benefits

  • Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
MetLife logo

MetLife

3.9 Glassdoor

We live in a time of unprecedented change. A time when economies, regulations, and social safety nets are all in flux.Customers around the globe have told us they’re overwhelmed by the pace of change and are looking for a trusted partner to help them manage life’s twists and turns.MetLife is committed to being that partner. That’s why we’re transforming our business: Delivering greater value for the people we serve by becoming a simpler, more focused, and future-facing company. We’ll be introducing new ways to meet our customers’ evolving needs, with flexible products; simpler, more intuitive experiences and a range of new services. MetLife. Navigating life together.For customer service: https://www.metlife.com/support-and-manage/contact-us/For social media notices: https://www.metlife.com/about-us/terms-and-conditions/social-media/MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

New York, New York, USA
43K employees (1,042 in marketing)
75% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
5M
Monthly Google Ads Budget
$204.6K
Traffic Source Mix
Search
22.2%
Direct
60.4%
Referral
16.7%
Social
0.1%
Paid
0.6%

Headcount Trend

Current headcount: ~43.2K

Marketing Team

Marketing Team Size
845 (2% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $500M

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