R401919 - Sr. Specialist, Marketing at MSD | North Wales, PA | $117K/yr – $184K/yr

MSD

R401919 - Sr. Specialist, Marketing

North Wales, PA (Hybrid)

$117K/yr – $184K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional promotion and customer-segment execution for vaccine brands, balancing creative direction, regulatory compliance, and agency management to turn strategic segments into actionable campaigns.

Promotion Management: Directs end-to-end projects and agency collaborations to hit customer and brand objectives.
Customer Segment Strategy: Builds segment insights and evolving strategies that feed AE resources and multi-channel plans.

Job Description

Promotion Management: Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.
Promotion Management: Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.
Promotion Management: Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.
Promotion Management: Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.
Promotion Management: Manages projects and programs "end to end" through appropriate internal and external support services in development of content, design, Promotion Review Team (PRT) approvals, and production.
Promotion Management: Maintains working knowledge of regulatory guidance & delivers compliant programs.
Promotion Management: Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.
Promotion Management: Oversees the appropriate administration of promotional budgets for projects and deliverables.
Customer Segment Strategy: Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.
Customer Segment Strategy: Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.

MSD

4.1 Glassdoor

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA

41K employees (1,637 in marketing)

www.msd.com

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