Qualitative Go-To-Market Analyst - Healthtech/Employer-Sponsored Benefits

West Palm Beach, FL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive qualitative GTM insights by conducting buyer interviews and producing actionable market analysis for PE/VC-backed clients.

  • Own buyer interviews to extract market insights to guide GTM decisions
  • Must-have: 2+ years in healthtech and/or employer-sponsored benefits
  • Standout: translate findings into actionable GTM recommendations for PE/VC-backed firms

Job Description

Responsibilities

  • conduct buyer interviews to gather market insights
  • analyze sales and market trends
  • provide recommendations for improving go-to-market strategies
  • preparing comprehensive reports
  • collaborating with internal teams to address client needs
  • sharing findings to guide strategic decision-making
  • identify opportunities to enhance competitive positioning and market success

Requirements

  • Must have 2 years minimum working in healthtech and/or employer-sponsored benefits
  • Market research and data analysis skills to interpret trends and insights
  • Strong communication, interviewing, and presentation skills for engaging with diverse stakeholders
  • Sales strategy and go-to-market expertise, with the ability to provide actionable recommendations
  • Excellent organizational and time management skills to handle multiple tasks and priorities
  • Proficiency in leveraging tools for data visualization, documentation, and reporting
  • Bachelor’s degree in Business, Marketing, Economics, or a closely related field
  • Self-driven, resourceful mindset with a commitment to delivering actionable insights

Preferred

  • Understanding of private equity and venture capital-backed business environments is a plus
Clear Go-To-Market logo

Clear Go-To-Market

Clear Go-to-Market leverages candid buyer conversations to diagnose and prescribe solutions to GTM problems, helping PE and VC-backed companies be more competitive and win more deals.

Founded in 2018
West Palm Beach, Florida, USA
12 employees (3 in marketing)

Traffic Signals

Monthly Visitors
602
Traffic Source Mix
Search
47%
Direct
32.3%
Referral
12.7%
Social
5.6%
Paid
1.1%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
3 (25% of company)