Publicity Lead

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead publicity and campaign planning for entertainment clients, from proposals to media outreach and reporting.

  • Own the client publicity proposals and campaign planning.
  • Must-have: 3+ years agency experience with direct client interaction and strong media relationships.
  • Standout: Japanese language ability (nice to have) and established cross-media reach.

Job Description

Responsibilities

  • Development of client proposals for publicity coverage and campaigns
  • Collaborate with the Public Relations Manager to create effective and persuasive proposals
  • Ensure proposals meet client needs and goals
  • Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
  • Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
  • Develop submission plans for publicity campaigns and implement them
  • Understand and execute social publicity tactics on behalf of clients
  • Identify media influencers to use on behalf of clients
  • Ensure submission plans are executed efficiently and effectively
  • Writing compelling press materials, pitch letters, and promotional copy

Requirements

  • Bachelor's Degree in Public Relations, Communications, or related field
  • Minimum 3 years experience at an agency with direct client interaction
  • Strong media relationships in entertainment, trade and culture writers
  • Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment
  • Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies
  • Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns
  • Strong writing skills as well as excellent verbal and interpersonal skills
  • Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans.
  • Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers
  • Likes and is familiar with Japanese Anime/Manga

Preferred

  • Ability to speak and read Japanese

Benefits

  • A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Hybrid Work Model
  • While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
33 USA Inc. logo

33 USA Inc.

We are a brand marketing agency that unites creators's passion with audience expectations, pioneering new possibilities in entertainment. By merging strategy and creativity across diverse communication channels, we spark global fandom rooted in excitement and empathy.●OUR EDGE- Brand Marketing with Empathy: Connecting Fans & Brands From legacy brands with established fanbases full of longtime devotees to new brands just starting to build up their communities, we embrace the passion and emotions of fans, brands, and creators at every step. By weaving empathy throughout our process, we hope to foster genuine connections, bringing joy and inspiration to cultivate ardent fandom communities.- Integrated Marketing Communications: A 360° Brand Experience We offer total solutions that combine diverse communication methods—PR, social media, advertising, events, and more—to pursue both short-term wins and long-term brand equity. Our holistic approach focuses on supporting sustainable business growth.- Global Marketing Expertise: Crossing Borders, Connecting Audiences With offices in Tokyo and Los Angeles, our team is made up of experts well-versed in entertainment marketing across various regions. We capture market characteristics and audience insights in real-time, delivering truly local, culturally attuned promotions that go beyond what bilingual staff alone can achieve.●SERVICES- BRAND PRODUCTION- PR / MEDIA RELATIONS- SOCIAL MEDIA MARKETING- ADVERTISING- EVENT- CREATIVE●OUR WORKSBLUE LOCKDAN DA DANKaiju No.8AnimeJapanand more●CLIENTSAniplexKADOKAWAKodanshaTOHOBANDAI NAMCO Filmworksand more

Founded in 2023
West Hollywood, California, USA
25 employees (8 in marketing)

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
27.1%
Direct
50.5%
Referral
9.7%
Social
11.4%
Paid
1.2%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
7 (28% of company)
Marketing Roles Posted (Last 30 Days)
1