Responsibilities

• Supports the creation and accuracy of all external-facing digital communications channels, including but not limited to social media, the Washington Metropolitan Area Transit Authority (WMATA) website, email and text message notifications, mobile application information, and video.
• Monitors social media using a variety of tools to provide real-time intelligence to assist in managing Metro's response to incidents or latest emerging trends.
• Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro-related news, initiatives, milestones, service exceptions and events.
• Provides support and assistance to the Manager of Digital Content for assigned functions.
• Researches and coordinates responses on topics receiving extensive, high-profile attention, often confidential in nature. Maintains a content calendar that looks at short term and long-term planning (30-60-90+ days) of impending milestones for public communication, which involves tracking events, accomplishments, anniversaries, and strategic initiatives.
• Develops and publishes content for owned channels, including promotion of Metro News, initiatives and partnerships, as well as ensuring that content is fresh, relevant and up-to-date.
• Supports the digital content needs of internal stakeholders such as employee communications, marketing, community relations, government affairs, Metro Transit Police, etc.; documents media relations activities such as photo opportunities, press conferences, interviews, and roundtable discussions.
• Engages on social media to bring public awareness to Metro-related news, initiatives, milestones, service exceptions, and events. Actively monitors operations using a variety of internal tools, as well as social media, to provide real-time intelligence to assist in managing Metro's response to incidents and to craft customer messaging.
• Understands social media insights around defined metrics like engagement, popularity, trending, and sentiment.
• Leads and participates on various internal and external committees and task forces, building and maintaining effective working relations to ensure interdepartmental cooperation, coordination, and productive, mutually beneficial interface with external public and private entities and individuals.

Requirements

• Bachelor's Degree in Communications, Public Affairs/Public Relations, Political Science, Public/Business Administration, Research, or a related field.
• Minimum of (4) four years of experience in communication, marketing, research, transit management, or public affairs/public relations, that includes:
• - Strong, demonstrated technology experience in web content, social media, video production, and mobile web applications
• - Impeccable writing skills
• - Experience creating and delivering clear, concise messages that consider strategic priorities.
• Certification/Licensure: N/A

Preferred

• Experience in a large service organization setting