Responsibilities

• Develops and manages a comprehensive PR plan that includes strategic planning, budget management, timeline coordination, media relations, content creation, event management, crisis communication, performance measurement, collaboration with internal and external stakeholders, continuous improvement, and compliance with relevant laws and ethical standards, ensuring every campaign contributes positively to Compeer’s brand image and aligns with the overall objectives of the organization.
• Design and spearhead PR and media relations campaigns that align with organizational objectives, resonate with target audiences, and bolster market presence.
• Develops and implements effective issues preparedness and crisis communication strategies to protect and maintain the corporate brand and company reputation.
• Collaborates in planning and maintaining the monthly social editorial calendar to drive brand awareness and consideration, developing and implementing strategies to increase community participation, and in close coordination with the social media and paid media teams, creates and manages a robust content calendar that supports PR objectives, ensuring consistency and impact across all communication channels.
• Partners with the events team to develop a strategic public relations plan for both internal events and Compeer participation in external events.
• Identifies, evaluates, and selects agencies and contractors that align with organizational needs and objectives, negotiating favorable contracts and terms.
• Builds and maintains strong relationships with agencies and contractors, ensuring clear communication and collaboration to achieve shared goals.
• Oversees and assesses the performance of agencies and contractors, providing feedback and ensuring deliverables meet quality standards and timelines.
• Ensures agency and contractor strategies and campaigns align with the organization’s PR objectives and brand messaging.
• Manages budgets related to agency and contractor services, tracking expenditures and ensuring cost-effective resource use.

Requirements

• Bachelor’s degree in journalism, marketing, communications, or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 10 years of public relations experience.
• Valid driver’s license.

Preferred

• Experience in financial services and agriculture-related businesses is highly preferred.
• Experience working in or with public relations agencies is preferred.
• In-depth understanding of public relations and media communications strategies.
• Familiarity with storytelling techniques and media pitching processes.
• Awareness of industry trends and best practices in PR and media relations
• Exceptional writing, editing, and oral communication skills, with a flair for creative writing.
• Proven ability to create compelling stories and secure media coverage.
• Strong project management skills, capable of handling multiple projects simultaneously, with expertise in file sharing and collaboration tools.
• Good analytical and problem-solving skills.
• Strong network of journalists in the agriculture, rural, and business media categories.

Benefits

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!
• Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs.