Responsibilities

• Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
• Conduct proactive media outreach via print, online, broadcast, radio media
• Draft story, messaging and talking points
• Identify, maintain and curate database of top tier local, regional and national media contacts
• Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
• Entertain media regularly
• Qualify media interest in story development
• Execute media training, where necessary
• Oversee creation of press kit and multimedia library
• Create custom new media vehicles for better storytelling

Requirements

• Previous PR experience in hospitality is a must.