Responsibilities

• Provides professional editing, proofreading services and tailored media facing content writing that resonates with the target audiences.
• Contributes to strategic planning and execution of communications and PR initiatives.
• Develops persuasive content, including press releases, ads, and sponsored articles - and proactively pitches stories to media outlets to enhance brand visibility.
• Coordinates media tours, events, and conference sponsorships to ensure alignment with PCL brand.
• Monitors media coverage and tracks relevant media metrics to evaluate impact and inform future strategies.
• Supports execution of national surveys and helps translate findings into compelling, media-ready content.
• Assists in the planning and implementation of advertising initiatives, including copywriting, proofing and placement coordination.
• Provides media training to internal spokespeople and supports events with press coordination, talking points, and content development.
• Develops and executes communication plans for key initiatives and announcements, collaborating with internal teams and external partners.
• Builds and maintains strong relationships with journalists, editors, publishers and other media contacts.

Requirements

• Postsecondary degree or diploma in marketing, communications, journalism, or a related field
• Co-op/internship experience in communications or public relations preferred
• Strong verbal and written communication skills, with a focus on clear, grammatically sound writing, editing, and proofreading
• Ability to develop and execute communication plans across multiple mediums, including visual, digital, and brand communications
• Proficient in Microsoft Office Suite; familiar with data analytics tools such as MuckRack
• Ability to research, analyze, and organize information accurately and effectively.
• Ability to understand the company's business objectives.
• Ability to consult with internal clients and provide excellent customer service and support skills.
• Ability to develop and maintain effective stakeholder relationships.
• Ability to act with discretion when handling confidential information.