Public Relations Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own media relations and PR operations for a creator-commerce platform, turning stories into external and social content while tracking impact and trends.

  • Owns PR workflow from outreach to coverage reporting, including awards and executive visibility.
  • Turns corporate, consumer, creator, and product narratives into social-first content across owned channels.
  • Monitors trends and media hooks to shape timely opportunities and measure impact on share of voice and sentiment.

Job Description

Responsibilities
  • Support execution of LTK’s PR strategy across corporate, consumer, creator, brand, product, and thought leadership initiatives.
  • Assist with media relations, including building and maintaining targeted media lists, researching reporters, drafting pitches, tracking outreach, and identifying timely media opportunities.
  • Draft and support PR materials including press releases, media pitches, briefing documents, award submissions, speaking submissions, executive bios, fact sheets, messaging documents, recaps, and internal communications.
  • Monitor media coverage, social conversation, industry news, competitor activity, and relevant trends across creator marketing, social commerce, retail, consumer behavior, AI, and technology.
  • Track, organize, and report on press coverage, PR performance, share of voice, sentiment, message pull-through, and campaign impact.
  • Support awards and speaking programs by identifying opportunities, managing submission calendars, gathering materials, drafting submissions, tracking deadlines, and helping coordinate executive participation.
  • Partner with the social team to ensure company news, product launches, partnerships, creator stories, and press moments are translated into external content opportunities across owned channels.
  • Help identify ways to turn PR moments into social-first content.
  • Support creator, brand, and partner storytelling by helping source proof points, examples, quotes, visuals, and narratives that strengthen LTK’s external communications.
  • Maintain PR trackers, media lists, editorial calendars, awards calendars, speaking calendars, launch documents, and internal planning materials.
Requirements
  • 2–4 years of experience in public relations, communications, media relations, social media, content, or a related field. Agency or fast-paced in-house experience is a plus.
  • Strong writing skills with the ability to draft clear, compelling, and well-organized communications materials.
  • Experience supporting media relations, including media list building, reporter research, pitching, coverage tracking, and press reporting.
  • Strong organizational and project management skills, with the ability to manage multiple deadlines, trackers, submissions, and priorities at once.
  • A strong understanding of how PR, social media, content, and brand storytelling work together to build awareness and reputation.
  • Experience or interest in awards, speaking opportunities, executive visibility, and thought leadership programs.
  • Comfort using AI tools to work faster, automate tasks, organize information, support research, and improve communications workflows.
  • Ability to spot relevant trends, media hooks, cultural moments, and storytelling opportunities.
  • High attention to detail and strong follow-through.
  • A proactive, curious, no-task-too-small mindset with a desire to learn, grow, and take on more responsibility over time.
  • Interest in creator marketing, social commerce, retail, consumer technology, fashion, beauty, lifestyle, AI, and the future of shopping.
  • Experience creating content for social platforms, especially LinkedIn, Instagram, TikTok, or corporate social channels preferred.
  • Experience with PR tools such as Cision, Muck Rack, Meltwater, Critical Mention, or similar platforms.
  • Experience with project management and workflow tools.
  • Experience using AI tools.
  • Familiarity with creator economy, influencer marketing, affiliate marketing, social commerce, retail media, or consumer app businesses.
  • A mindset focused on seizing opportunities and moving with urgency
  • Dedication to fierce prioritization and operational excellence
  • Adaptability to a dynamic, fast-moving environment
  • A growth mindset and openness to feedback
Benefits
  • The opportunity to be part of the leading global company in creator commerce
  • A remote-first, productivity-first environment
  • Competitive compensation and benefits package to meet the needs of you and your family
  • 401(k) with LTK company matching
  • Medical Insurance, Vision Insurance, Dental Insurance
  • Paid Maternity Leave and Paid Paternity Leave
  • Summer Fridays and Flexible PTO
LTK logo

LTK

5.0 Glassdoor

LTK is the social community for trusted recommendations across everything you’re into. On LTK, real people share what they love, helping others discover what to wear, try, cook, watch, and buy next. Since launching in 2011, LTK has turned creator influence into a global economy built on trust.Creators and friends share real experiences that help 40 million monthly users make confident decisions through voices they trust. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and find inspiration.LTK empowers creators to own, nurture, and grow direct relationships with their audiences through their LTK Profiles, building lasting businesses on their terms. The platform delivers best-in-class tools for content creation, performance analytics, and community engagement.For brands, LTK is the leading creator marketing platform, powering $6 billion in annual retail sales and connecting over 7,000 retailers with a global network of 350,000 creators. The all-in-one LTK Brand Platform enables marketers to discover, manage, gift, and measure their creator marketing, and now, through Brand Profiles, to tell their story directly inside the LTK app with the creators who are trusted by millions.LTK’s mission to empower creator success has led to over $3B invested in creators and helped nearly 400 women become self-made millionaires. Whether you want to share your taste, grow your influence, or scale your brand, LTK is built on trust with real people, real recommendations, and real connection.

Founded in 2011
Dallas, Texas, USA
962 employees (345 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
15.7M
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
15%
Direct
59.9%
Referral
6.2%
Social
18.5%
Paid
0.3%

Headcount Trend

Current headcount: ~960

Marketing Team

Marketing Team Size
306 (32% of company)

Funding

Total Funding
$315M
Last Raise
$300M
Series Unknown, 4 years ago

Funding History

  • Nov 2021
    Series Unknown • $300M
  • Jun 2015
    Series A • $15M
  • Apr 2012
    Angel

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