Public Relations Specialist II

USA (Remote)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the PR program health and earned-media growth for BOLD, steering brand content calendars, press outreach, and cross-functional storytelling to strengthen reputations in the resume and career space.

  • Build and pitch earned media by managing brand PR content calendars and securing placements.
  • Develop reporter relationships and coordinate media interviews to boost coverage.
  • Translate survey data into external insights and shape messaging for national outlets.

Job Description

Responsibilities

  • Working closely with the Sr. Director of Public Relations and Sr. Manager of Public Relations, support the health and performance of BOLD’s overall PR program
  • Be responsible for directing the PR content calendar for specific brands, focusing specifically on growing brands’ earned media wins
  • Write, edit, and pitch press releases and other content to external audiences, ghostwriting for spokesperson when necessary
  • Develop and foster relationships with key reporters to support earned media coverage, responding to inbound press inquiries and helping coordinate media interviews as needed
  • Build BOLD brands’ reputations as critical players in the resume and career advice space
  • Collaborate across PR, content, social media, and career experts in order to generate ideas and identify opportunities to innovate and better engage with target audiences
  • Help draft internally-run surveys, and then analyze and share findings with the press

Requirements

  • Bachelor’s degree in English, communications, public relations or related field
  • 5+ years of media relations experience, with a history of pitching content to the press and working with reporters
  • A strong track record of pitching and securing press coverage
  • Experience translating data from surveys into meaningful insights for external audiences
  • Knowledge of CISION or other PR software platforms
  • Ability to thrive in a fast-paced environment

Preferred

  • Background working at a PR agency
  • Existing relationships with reporters at national publications and top online outlets with business and career focuses such as CNBC, Forbes, WSJ, NYT, Business Insider, etc.
  • An understanding of job search, career, and job market-related trends and issues
  • Familiarity with SEO best practices
  • Experience running internal surveys to collect, analyze, and report on data

Benefits

  • Outstanding Compensation
  • Competitive salary
  • Bi-annual bonus
  • 401(k) plan with match
  • Equity in company
  • Flexible spending accounts (health, dependent care)
  • Internet and home office reimbursement
  • 100% Full Health Benefits
  • Medical, dental, and vision (optional plans for your family)
  • Life & long-term disability insurance (optional)
  • Mental health support and resources
  • Wellness reimbursement (gym, health apps.)
  • Pet Insurance (optional)
  • Flexible Time Away
  • Flexible PTO
  • Sick time policy
  • Observed holidays
BOLD logo

BOLD

Since 2005, BOLD has established itself as a job seeker’s ally. Our goal is simple: We Transform Work Lives. We provide online products, tools, guidance, and support to help job seekers make their jobs, careers, and workplaces better.BOLD’s more than 1,200 global team members in Engineering, Customer Engagement, Product, Marketing, Data Science, Design/UX, Research and Human Resources are passionate about helping people achieve their career dreams. Our team’s knowledge and expertise has resulted in award-winning AI-powered resume and cover letter builders, and job search tools that have empowered millions of job seekers in more than 180 countries to reach their professional goals. From our headquarters in Puerto Rico, with remote and hybrid offices in India, Poland, and U.S. we’re a global organization on a path to change the career industry as we know it.

Founded in 2005
1.6K employees (193 in marketing)

Traffic Signals

Monthly Visitors
120.2K
Traffic Source Mix
Search
29.6%
Direct
52.9%
Referral
7%
Social
9.2%
Paid
1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
122 (8% of company)
Median Career Experience
12.5 years
Median Tenure
3.5 years