Public Relations Specialist

USA (Remote)

$15/hr – $35/hrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own media relations and PR execution end to end, from strategy and pitches to outreach and measurement, with a focus on media relationships, link-building assets, and cross-channel content network growth.

  • PR Strategy: Build and adapt brand narratives, craft press releases and pitches, and track coverage.
  • Outreach & Relationships: Expand journalist, writer, and influencer relationships and a scalable outreach model.
  • Campaign & ROI: Collaborate with reporting to tie media coverage to campaign ROI and link-building assets.

Job Description

Responsibilities

  • Developing and executing cohesive press releases / creative storylines and pitches for our brands.
  • Identifying trends our brands should take advantage of through custom pitches and storylines.
  • Crafting compelling outreach and refining our current outreach model.
  • Keeping and organizing a PR database.
  • Responding to information requests from the media if needed.
  • Liaising between clients and media.
  • Analyzing various niches and verticals (as well as competition within them).
  • Scrutinizing clients’ websites and identifying linkable assets.
  • Maintaining / engaging with our content creator network and continuing to seek ways to grow our network and number of jobs requested per -month.
  • Locating and vetting viable link prospects and opportunities.

Requirements

  • Prior experience with PR and Social Media.
  • Preferably a Journalism background or media training.
  • Flawless written and spoken English.
  • The ability to write PR’s and distribute them.
  • Great professional relationships with writers, journalists, bloggers, and other influencers.
  • The ability to secure media coverage for clients.
  • A profound understanding of online communities as well as content marketing.
  • Experience with services like HARO and MuckRack.
  • Experience leveraging sites like Reddit, Quora, etc. as a part of PR strategies.
  • Published & placed content on authoritative sites.

Benefits

  • The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month.
  • A highly competitive Paid Time Off plan, promoting quality work-life balance.
  • Subsidized gym memberships to help team members feel their best.
  • Medical, dental, vision, and life insurance packages for all US-based team members.
  • International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
  • Device upgrade and learning reimbursement programs.
  • Motivating career development plans with clearly defined goals and rewards.
  • Additional job-specific incentives and bonuses.
  • Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we’ve been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!
Coalition Technologies logo

Coalition Technologies

4.4 Glassdoor

Coalition Technologies is one of the leading SEO & web design agencies in the United States. Our purpose is to provide exceptional online marketing services to a wide variety of clients and industries and we do that by using data to inform the strategies employed by some of the best and brightest people in our industries.Our purpose and values would be meaningless if we didn’t have the people to carry them out. We are a team of expert developers, inspired creatives, passionate digital strategists, and talented marketers. Coalition’s team is 250+ people strong in Los Angeles, India, the Philippines, Europe, and Seattle.Coalition has a 97% client retention rate and a 99% client satisfaction rate. Our customers earn a combined $80,000,000 in revenue each month through online sales. They also receive nearly 22,000,000 visits each month through their websites.Founded in 2009 by one of the country’s leading SEO minds, we have powered our success by working harder and working smarter than our competitors. Whether you need a good Los Angeles web design company, a skilled SEO team or a top notch branding agency, don't settle for an inferior Los Angeles web design company, Coalition Technologies is your solution.Let us show you how we can benefit your business in tremendous ways. Call us at 310-827-3890 or email sales@coalitiontechnologies.com.

Founded in 2009
Los Angeles, California, USA
307 employees (165 in marketing)
85% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
109.3K
Monthly Google Ads Budget
$130.3K
Traffic Source Mix
Search
52.1%
Direct
36.2%
Referral
8.2%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~307

Marketing Team

Marketing Team Size
146 (48% of company)
Median Career Experience
9 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
8