Public Relations & Reputation Manager at USANA Health Sciences | Salt Lake City, UT

USANA Health Sciences

Public Relations & Reputation Manager

Salt Lake City, UT (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own third-party reputation presence and drive leadership messaging with a focus on brand voice, risk detection, and proactive crisis readiness.

Reputation Ecosystem: Own reviews, credibility platforms, and brand voice across channels with proactive response playbooks.
Insightful Vigilance: Surface sentiment signals, flag risks early, and deliver clear, actionable leadership recommendations.
Thought Leadership & Crisis Readiness: Lead executive visibility, messaging for launches and milestones, plus support crisis comms strategy.

Job Description

Responsibilities

Own USANA’s strategy and day-to-day presence across third-party review and credibility platforms, including responding to reviews and maintaining a consistent brand voice
Monitor brand sentiment across media outlets, forums, social channels, and review platforms—delivering regular reporting with clear insights and actionable recommendations
Surface potential reputation risks early and recommend proactive responses before issues escalate
Research emerging platforms, industry trends, and competitive activity—and translate insights into strategic recommendations for leadership
Develop and execute initiatives that strengthen brand trust and credibility with key audiences
Write, edit, and distribute press releases for product launches, company milestones, executive announcements, and other newsworthy moments
Research, prepare, and submit industry award and recognition applications
Manage inbound media inquiries and build relationships with relevant journalists, publications, and outlets
Partner with leadership to develop clear, compelling messaging for both proactive and reactive communications
Identify and secure thought leadership opportunities for executives—including podcast appearances, bylined articles, and speaking engagements—to elevate USANA’s voice in the health, wellness, and business communities
Support crisis communications strategy and execution in collaboration with the broader team

Requirements

Bachelor’s degree in communications, marketing, public relations, journalism, or a related field
7+ years of experience in public relations, communications, brand reputation, or a closely related field — ideally with exposure to both PR and reputation management
Hands-on experience managing third-party review platforms (Trustpilot, Google Business, BBB, or similar) and brand monitoring tools
Exceptional written and verbal communication skills with a strong command of brand voice, tone, and messaging consistency
Ability to work effectively under pressure, meet tight deadlines, and manage multiple projects simultaneously.
Experience developing or supporting executive visibility programs, including speaker placement, media pitching, or thought leadership content
Strong understanding of social media platforms and digital PR strategies

Nice to Have

Familiarity with influencer and affiliate reputation ecosystems
A track record of launching or improving a brand's presence on third-party review and credibility platforms
Experience managing award submissions with measurable results (wins, finalist recognition, etc.)
Comfort presenting reputation insights and strategic recommendations directly to senior leadership

USANA Health Sciences

3.7 Glassdoor

For over 30 years, we’ve helped people live healthier lives—from personal nutrition to active lifestyles. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Since 1992, we have put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world. USANA employs individuals across a range of skilled positions such as research and development, branding, manufacturing, administration, social media, IT, customer service, public relations, market development, and more. Learn more about USANA (http://www.USANA.com and Careers.usanainc.com)

Founded in 1992

West Valley City, Utah, USA

9.5K employees (391 in marketing)

www.usana.com

78% recommend to a friend

87% CEO approval