Responsibilities

• Lead strategic communications that educate Virginians about Unemployment Insurance (UI) and support the successful launch of the Paid Family and Medical Leave (PFML) program.
• Develops and implements comprehensive communication strategies, produces high-quality multimedia and visual content, manages media relations, advances digital engagement, and coordinates outreach and stakeholder efforts.
• Serve as a trusted advisor to leadership while independently managing complex projects, creating executive communications, supporting crisis response, and ensuring consistent messaging and accessible content across platforms.

Requirements

• Strong knowledge of communications, public relations, marketing, and stakeholder engagement.
• Proven ability to independently plan and execute strategic communications initiatives.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex information for diverse audiences.
• Skilled in media relations with the ability to manage press interactions with sound judgment.
• Expertise in digital communications, content strategy, and social media management.
• Proficient in full-cycle video production, including scripting, filming, lighting, audio, editing, captioning, and post-production.
• Proficiency in graphic design and visual communication for both print and digital materials.
• Experience using professional multimedia tools for video editing, graphic design, photography, and content creation, such as Premiere Pro, Photoshop, Illustrator, InDesign, Lightroom, Synthesia, Canva
• Ability to capture and edit high-quality photography for communication needs.
• Knowledge of accessibility standards, plain-language principles, AP style, and brand governance.

Preferred

• Experience developing and executing communications strategies in government, public sector, or highly regulated environments.
• Experience supporting executive-level communications.
• Experience planning and executing crisis communications.
• Experience communicating complex programs, policies, or benefits information to diverse audiences.
• Experience supporting the launch, implementation, or promotion of new programs, initiatives, or organizational change efforts.

Benefits

• paid leave
• a minimum of 13 paid state holidays per year
• medical, dental, vision, and life insurance options
• retirement plans (including 401a Cash Match and 457 Deferred Compensation Plan for classified positions)
• federally recognized Public Service Loan Forgiveness (PSLF) employer