Responsibilities

• Support the annual PR and Marketing strategy aligned with commercial goals and property priorities.
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions.
• Together with the Director of Public Relations and Marketing, oversee the planning, allocation, and tracking of Media, Digital, Promotion and related investment within the property’s P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen ROI, and drive growth through FourSeasons.com.
• Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.
• Develop, curate, and approve aspirational, luxury-focused content in partnership with the Director of Public Relations and Marketing to strengthen brand awareness and guest engagement.
• Direct SEO initiatives in partnership with external agencies while ensuring website content, booking platforms, digital assets, and online experiences remain optimized and current.
• Lead content production, including photography and video shoots, asset management, and distribution across brand platforms and digital libraries.
• Collaborate with internal departments to support guest communications, promotional campaigns, and service recovery initiatives through digital channels.
• Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities; maintain the property’s image and video library and usage rights.
• Develop and execute social media and owned-channel content strategies; create influencer and content creator programs (hosted stays, collaborations) to extend reach and engagement.

Requirements

• Minimum of 5 years of progressive experience in marketing within Four Seasons or a comparable luxury hospitality organization.
• Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, guest engagement, and commercial results.
• Strong leadership skills with experience managing agency partners, cross-functional initiatives, and multiple concurrent projects.
• Deep understanding of performance marketing, paid media, SEO, digital analytics, conversion optimization, and customer acquisition strategies.
• Excellent analytical, organizational, project management, and presentation skills.
• Strong creative mindset with a passion for storytelling and luxury brand positioning.
• Exceptional written and verbal communication skills in both English and Spanish.
• Advanced knowledge of digital marketing platforms, analytics tools, content management systems, and social media management software.
• Ability to work independently in a remote environment while maintaining strong collaboration with on-property teams, corporate partners, and external agencies.
• Willingness to travel periodically to Four Seasons Resort Tamarindo and other locations as business needs require.

Preferred

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field preferred.
• Knowledge and Experience in the following programs is advantageous: Adobe Analytics, Google Analytics, Canva, Sprout Social, Adobe InDesign, Adobe Photoshop, Microsoft Office Suite, Content Management Systems (CMS), Meta Business Suite

Benefits

• Compensation: $66,000 - $76,000
• Energizing Employee Culture where you are encouraged to be your true self!
• Comprehensive learning and development programs to help you elevate your craft.
• Competitive wages and benefits (Medical, Dental, Vision and Retirement Plan) as well as Paid Time Off & Holiday Pay
• 401(k) Retirement Plan including Employer Matching Program
• Inclusive and diverse employee engagement & recognition events all year-round
• Exclusive discount and travel programs with Four Seasons
• Complimentary Dry Cleaning for Employee Uniforms & Employee Meals
• And so much more!