Responsibilities

• Execute regional PR strategies developed by HQ across the U.S., Canada, and Latin America.
• Build and maintain strong relationships with national and local media, industry press, and influencers/KOLs.
• Pitch stories, secure interviews, and organize press events, store openings, and experiential activations.
• Support brick-and-mortar store marketing through local PR, community outreach, and media coverage.
• Monitor media, social platforms, and public sentiment for early risk detection.
• Maintain and continuously improve a Crisis Communication Plan aligned with U.S. legal and regulatory standards.
• Serve as the primary spokesperson during incidents—drafting statements, FAQs, social responses, and coordinating with legal, customer service, and product teams.
• Lead post-crisis recovery campaigns to rebuild trust and amplify positive narratives.
• Work closely with China HQ, U.S. operations, legal, and customer experience teams to ensure message consistency.
• Advise on product safety, consumer compliance, and industry best practices (e.g., FTC, CPSC guidelines).

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• 5+ years of PR experience, with at least 2 years focused on crisis communications.
• Industry background in retail, home improvement, CPG, or consumer goods strongly preferred (e.g., Home Depot, Target, Walmart, IKEA, etc.).
• Deep understanding of U.S. media landscape, digital/social storytelling, and influencer ecosystems.
• Proven ability to manage high-pressure situations, make rapid decisions, and protect brand integrity.
• Excellent written and verbal communication skills—fluent in English; Mandarin Chinese a strong plus.
• Comfortable operating independently as the first U.S.-based PR hire, with direct reporting to overseas leadership.

Benefits

• 401(k)
• Commuter assistance
• Sabbatical